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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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New Innovation Books for 2021 & Beyond

InnovationTraining.org

Innovate to grow with these innovation book recommendations. Does your organization have a comprehensive innovation strategy or plan for the year? Are you interested in learning more about how to develop an innovative mindset and gain practical skills on developing creative new ideas for implementation?

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5 Innovation Lessons from the Backstory of OpenTable.com

Leapfrogging

We want to be the OpenTable of X” (with X referring to a market outside of dining) became a familiar phrase in Silicon Valley following the company’s market success, and remains so today. Even though this was over 20 years ago, OpenTable’s “backstory” demonstrates tried and true practices for innovators that remain important today.

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Marketers must reclaim the word ‘innovation’ before it dies – Marketing Week

Wazoku

Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant? Innovation is everywhere. Innovation does not equal technology. “It

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Innovation Ecosystem Understanding through an AI-driven approach

Paul Hobcraft

I have always been a fan of the book “ The Medici Effect; breakthrough insights at the intersections of ideas, concepts and culture ” by Frans Johansson. I like to think I am often colliding at the innovation intersections where I keep finding lots of synergies that feed my research and innovative curiosity to support others.

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New Publication: Strategic Service Business Development

ITONICS

Carolin Durst, Scientific Director at ITONICS, and Nadine Lumme, Senior Communications Manager at Siemens AG, have jointly published a new book chapter focusing on Strategic Service Business Development – Spotting Innovation Potentials and Ensuring Competitive Advantage. From concept to market launch.

Roadmap 47
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Jobs to be Done: what is it, and how is it used to analyze customers

mjvinnovation

Jobs to be Done teaches us four important things: How to separate correlations made from causality to understand the customer better; How to define real competitors; How to improve the marketing focus and sales strategies; How to improve the innovation process. Understanding the market and the competition.