InnovationTraining.org

AUGUST 30, 2021

Innovate to grow with these innovation book recommendations. These innovation-focused book recommendations will help teach you the skills and techniques needed to grow your business and improve your company’s innovation efforts. Check out our list of design thinking books to read. Books from 2020 & Earlier.

Innovation 97

Innovation Tips Design Thinking LEAN 97

IdeaScale

APRIL 9, 2023

In today's fast-paced business landscape, companies face constant pressure to stay ahead of the competition and maintain their market share. Coined by Harvard Business School professor Clayton Christensen in his book of the same name, the Innovator's Dilemma refers to the challenge [.]

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Company Disruption Competition Innovation 130

Christensen Institute

APRIL 5, 2022

This was one of the first books that I read that made me really interested in the work at the Christensen Institute, and I continue to refer to its insights as I continue my work with some of today’s most impactful innovators. This book may just be the guide for those companies in growth markets. Tolaram now sells more than 4.5

Marketing 96

Marketing Management Disruption Competition 96

Jeffrey Phillips

MAY 22, 2017

Pause to acknowledge Daniel Pink I'd like to pause here and tip my hat to Daniel Pink, who wrote a really good book that is becoming ever more prescient. Daniel Pink wrote a book entitled A Whole New Mind in 2005, and at the time the book had a nice reception. If it can be automated, it will be automated.

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Artificial Inteligence Competition Creativity Software Review 125

Destination Innovation

OCTOBER 10, 2023

How can you differenitate your business from the competition? Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. Let’s look at some examples of lateral thinking in business strategy and innovation.

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Strategy Strategy Software Policies 169

IdeaScale

JULY 19, 2018

Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. What’s Your Market? And remember to apply this to any market, even on the ones you’re already in.

Marketing 113

Marketing Tips Idea Management Trends 113

Rmukesh Gupta

AUGUST 20, 2019

Overview: — I got this book as an advance review copy. Rita McGrath has produced another stunning book, in a way even better than her earlier book “The End of Competitive advantage”. You can pre-order the book here. Ease of reading: — The book is not only easy to read.

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Competition Marketing Industry Disruption 45

Jeffrey Phillips

JANUARY 29, 2020

I've been reading a fair number of books and articles lately about digital transformation. If this sounds a bit dire, try reading the book entitled The Big Nine by Amy Webb. Perhaps the subtitle will give you a sense of what she is thinking: How the Tech Titans and their thinking machines could warp humanity.

Data 160

Data Competition Marketing Artificial Inteligence 160

Rmukesh Gupta

JANUARY 6, 2017

I have set myself a goal to read at least 25 books this year, which roughly translates to about a book every couple of weeks. I also did not just want to read these books but also absorb and internalise the content of these books. So, here is the first book that I finished reading this year – The Growth Gears.

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Case Study Marketing Strategy Strategy 45

Paul Hobcraft

FEBRUARY 2, 2022

So let me tell you what this is all about, and I will describe this with heavy referencing from Geoffrey Moore’s book “ Dealing with Darwin “ Without a doubt, one of my favourite books in how it helped me piece together a large part of my dynamic innovation fitness puzzle. First, you have the internal view.

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Innovation Competition Resources Analysis 189

Leapfrogging

FEBRUARY 21, 2023

He’s the author of numerous books and an expert on how lean principles can be used to drive innovation. His latest book, What a Unicorn Knows , is available on Amazon and reveals the secrets to building high growth startups. Here’s a Q&A with Matt that highlights the key points in the book.

Strategy 130

Strategy Strategy Underperforming Technical Team LEAN 130

Leapfrogging

APRIL 29, 2024

As a senior leader, strategic thinking enables you to anticipate market trends, identify potential challenges, and devise plans that steer your organization towards sustained success. Mastering strategic thinking can significantly influence your organization’s trajectory, driving innovation and maintaining a competitive edge.

Strategic Thinking 100

Strategic Thinking Underperforming Technical Team Leadership Training 100

Leapfrogging

APRIL 29, 2024

As a senior leader, strategic thinking enables you to anticipate market trends, identify potential challenges, and devise plans that steer your organization towards sustained success. Mastering strategic thinking can significantly influence your organization’s trajectory, driving innovation and maintaining a competitive edge.

Strategic Thinking 100

Strategic Thinking Underperforming Technical Team Leadership Training 100

mjvinnovation

FEBRUARY 18, 2020

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.

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Marketing Data Big Data Study 52

mjvinnovation

DECEMBER 27, 2019

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

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New Markets Advisors

MAY 29, 2019

For years, Columbia Business School professor Rita McGrath has been telling us that the traditional strategy of finding and exploiting a sustainable competitive advantage is becoming outdated. The world is evolving too quickly for competitive advantages to last for a meaningful amount of time. Or so the argument goes.

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Christensen Institute

AUGUST 29, 2023

While conventional marketing segments a market by demographics and product attributes, Jobs focuses on the functional, social, and emotional drivers that explain why customers make the choices they do. Organizing a business model around a customer’s job gives companies a competitive advantage and fuels its growth.

Learning 95

Learning Competition Marketing System 95

Destination Innovation

MARCH 23, 2017

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, ably assisted by three acolytes, Hall, Dillon and Duncan. The authors argue that managers focus mainly on product features, customer characteristics, trends, market data and competitive offerings.

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Case Study Innovation Meeting Examples 190

Innovation Excellence

FEBRUARY 26, 2023

The Importance of Community in Marketing Exclusive Interview with Mark Schaefer Conventional marketing wisdom says that communities are a great way to connect with your target audience in an engaging and meaningful way.

Competition 79

Competition Marketing Engagement Strategy 79

Christensen Institute

JANUARY 2, 2024

But the basis of competition is shifting. When disruptive innovation is afoot, competition follows predictable patterns. After satisfying basic reliability and functionality, the basis of competition is around convenience and access. Once that is satisfied, competition shifts to price.

Trends 52

Trends Disruption Competition Learning 52

Stephen Shapiro

DECEMBER 27, 2022

First, innovation helps organizations stay competitive. By introducing new products or services, organizations can tap into new markets and expand their customer base. This can help them become more profitable and sustain their competitive advantage. Fifth, innovation can help organizations adapt to changing market conditions.

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ChatGPT Innovation Underperforming Technical Team Competition 59

Jeffrey Phillips

AUGUST 12, 2022

In what is probably one of the most revered books among innovators, Edward De Bono wrote about six "thinking" hats. The point of his book is to recognize and acknowledge that many people, either intentionally or often unintentionally, play roles or "wear hats" that represent a specific point of view. Outside the box?

Disruption 259

Disruption Innovation Idea Generation Meeting 259

Paul Hobcraft

AUGUST 3, 2020

Here does lie a true competitive component and so many organizations seek to apply someone else’s practice so they can end up as “same” practice. No one can maintain the past, much of our systems are rooted in the 20 th century, in markets that were predictable and where supply and demand were simply managed to seek out the status quo.

Learning 162

Learning System Agile Competition 162

Christensen Institute

MARCH 29, 2022

This book constantly informs our global prosperity work at the Christensen Institute, with innovative frameworks based on years of research on how to educate and train personnel across various entities and government bodies in order to help make economies more prosperous for everyone.

Marketing 98

Marketing Strategy Strategy Resources 98

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Leadership 52

Leadership Roadmap Video Marketing 52

Jeffrey Phillips

SEPTEMBER 25, 2018

For over a decade I've been working with corporations, trying to help them accelerate their ability to generate new, interesting ideas to market as viable products and services. In a day and age (say 20-30 years ago) when markets were more stable and there was less innovation, building a company with this intent made sense.

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Innovation Competition Marketing Tools 203

Jeffrey Phillips

MAY 22, 2023

I've been leading innovation work for close to 20 years, writing about it on this blog and in my book (Relentless Innovation). We felt that to remain competitive, larger companies needed to recapture the sense of wonder and adventure that working in the "front end" of innovation would create. I think a re-introduction is in order.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

Wazoku

APRIL 27, 2017

Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant? READ MORE: Colin Lewis – Innovation is the key test of marketers’ competence. Innovation is everywhere.

Marketing 40

Marketing Innovation Entrepreneurship Technology 40

Jeffrey Phillips

JUNE 5, 2018

The new game, as demonstrated by a number of emerging disrupters, is captured in the book Unscaled and discussed at length in this nice blog post - one I wish I could have written. There are a couple of overlapping points here, but the main idea is that scale as a competitive weapon is increasingly passe.

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Agile Disruption Big Data Competition 134

Imaginatik

MAY 29, 2018

BOSTON – May 29, 2018 – Imaginatik today announced the publication of a groundbreaking new business book, Topple – The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands.

Competition 20

Competition Roadmap Strategy Strategy 20

Leapfrogging

APRIL 25, 2022

We want to be the OpenTable of X” (with X referring to a market outside of dining) became a familiar phrase in Silicon Valley following the company’s market success, and remains so today. Restaurants were the first vertical market, but the strategy at the time was staggering in scope. That’s what creates competitive advantage.

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Innovation System LEAN Agile 130

mjvinnovation

DECEMBER 13, 2019

In recent times, the company has been investing in the healthcare market. Amazon’s move into the healthcare market is the subject of this article. The evolution of the healthcare market. In 2019, with an inflation target of around 4.25%, experts estimated that the health insurance market should be up 0.1%.

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Artificial Inteligence Marketing Data Trends 40

Strategyzer Innovation

SEPTEMBER 2, 2019

We’re writing a new book called The Invincible Company. The book builds upon Business Model Generation and Value Proposition Design , and it takes a deep dive into how world-class companies continuously reinvent their business models. We thought we’d highlight three of our upcoming cases as a sneak peek into our new book.

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Company Case Study Study Disruption 83

The BMI Lab Blog

JULY 28, 2022

Learnings from sports competitions Competition in business is similar to sports competitions – there are winners and losers. It also explains why prominent firms, which have been known for their innovative products for years, suddenly lose their competitive advantage?

Technical Review 52

Technical Review Competition Innovation Handbook 52

CorporateIntel

MARCH 16, 2021

The wealth of stock market gains for the few against the lost jobs and bankrupt businesses of many is almost violently unfair. A company for its own reasons decided to exercise copyright authority and stop selling certain books. That is not book banning. Unfairness is not solvable. Seuss debate was not a debate at all.

Marketing 105

Marketing Policies Exercises Competition 105

Jeffrey Phillips

MAY 9, 2018

Reading the article closely If you read the linked article closely you'll see that Coke, traditionally a bastion of marketing and financial management, is now looking for people with different skill sets. She's looking for people comfortable with creating and promoting change, who can help disrupt existing products and markets.

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Agile Innovation Disruption Competition 125

Idea to Value

MAY 27, 2019

Start-ups – companies under 5 years old owned by one person or a small team of entrepreneurs and venture capitalists – will innovate quite differently from established companies, which have a history of successful growth and a market share to defend. Here are some of the differences between newly beginning and existing companies.

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