Idea to Value

SEPTEMBER 3, 2021

Living a creative life is a goal for a lot of people. The idea of spending every day immersed in artistic pursuits exploring opportunities, even gaining a better understanding of what creativity means is exciting. The good news is you can tip the balance further in your creative favor. The reality is a need to achieve a balance.

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Creativity Agile Creative Thinking Tips 212

Idea to Value

NOVEMBER 4, 2021

In today’s episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto. 00:03:30 – The fastest way to make your creativity a commodity is to sell your time. 00:17:30 – How to raise your prices for creative services.

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Idea to Value

JANUARY 16, 2021

When people think about what barriers a marketer may have to success, they usually think of technical challenges. Creativity and innovation are key tools in the marketing professional’s toolbox and ones that aren’t always as accessible as we’d like. Marketing requires many types of creativity and innovation to be successful.

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Creativity How To Project Marketing 151

Leapfrogging

APRIL 3, 2024

The Imperative of Culture Change Understanding the Stakes: Innovation and Business Growth Culture change within an organization is not just about altering the workplace environment; it is a strategic imperative. A culture that supports innovation can lead to increased market share, customer loyalty, and revenue growth.

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Paul Hobcraft

JULY 30, 2020

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

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Marketing Underperforming Technical Team Leadership Resources 235

Paul Hobcraft

JULY 7, 2021

I keep coming back to the dilemma often faced in innovation- do we practice “creative destruction” or “destructive creation? We are entering some perilous times in climate change and what this will mean in destruction in what we know, what we value and what we are used to. Sometime soon, this needs addressing.

Creativity 211

Creativity Innovation Industry Disruption 211

Leapfrogging

APRIL 3, 2024

Culture Quality Impact on Performance Impact on Innovation Positive Increased employee productivity Enhanced creative problem-solving Negative Reduced efficiency Stifled new ideas and approaches Innovation, a critical driver of business growth, thrives in cultures that promote risk-taking, learning from failure, and open communication.

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Leapfrogging

APRIL 3, 2024

A positive culture fosters an environment where creativity, efficiency, and productivity thrive. A culture that embraces change and is open to new ideas will naturally drive innovation, leading to greater business growth and the development of competitive advantages.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Culture Change 100

IdeaScale

DECEMBER 5, 2019

A great idea is a good thing, but is it creative or innovative? Creativity and innovation are often seen as interchangeable. Creativity vs. Innovation Creativity is the act of conceiving something new, whether a variation on a theme or something wholly new. Can there be innovation without creativity?

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Creativity Innovation Innovation Programs Strategy 219

Jeffrey Phillips

MAY 24, 2021

The slightly more interesting news is that consumer expectations and demands have changed during the pandemic, and you cannot expect that consumers have all the same wants and needs, or that they place the same emphasis or priority on the needs they had in the past. For others, it changed focus and priority.

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Change Survey Marketing Design Thinking 269

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

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Industry Change How To Marketing 213

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Industry Marketing Software Review Technical Review 40

Tullio Siragusa

JULY 25, 2022

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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Data Creativity Technical Review Innovation 118

Flying Fish Lab

AUGUST 1, 2023

It is a proactive and essential strategy in today’s ever-changing consumer and customer landscape. Here are a few reasons why you should use Controlled Disruption: Innovation and Creativity: Challenge existing norms and to encourage everyone to think outside the box and propose novel solutions while ensuring your ability to implement.

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PlanBox Innovation

OCTOBER 19, 2023

A dynamic culture of innovation that champions every voice, enhances teamwork and develops diverse perspectives, all while cranking up the creativity dial. Think of what can be achieved when the marketing and production avatars start co-creating! Boosting Engagement And Creativity Avatars sprinkle magic dust on the innovation journey.

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Strategy Strategy Change Guidelines 93

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. I’ve found it really helpful when the creative juices just aren’t flowing.” I’ve found it really helpful when the creative juices just aren’t flowing.”

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Michael Michalko

MAY 14, 2022

What are the mental processes, attitudes, work habits, behaviors, and beliefs that enable creative geniuses to view the same things as the rest of us, yet see something different? You Are Creative. Artists are not special, but each of us is a special kind of artist who enters the world as a creative and spontaneous thinker.

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Creative Thinking Creativity Handbook Brainstorming 98

Innovation Excellence

JULY 11, 2023

GUEST POST from Robyn Bolton Creative and reactive both contain the same letters. A relentless stream of news and updates are coming at us, warning us about COVID-19, a declining stock market, rising unemployment, and the financial crunch facing millions and millions of individuals and families. […] Different order.

Creativity 64

Creativity Marketing Design Thinking Change 64

Paul Hobcraft

DECEMBER 22, 2021

So I hope I can help fill those gaps and explore the what, why and how of having a dynamic functioning design and structured process to meet today’s demanding and highly energetic world of constant change. The balance and creative tension. This specific conversation ( LINK here ) is about 19 minutes.

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IdeaScale

AUGUST 14, 2019

“Creativity is contagious. Creativity is the true driver of innovation. In order to develop your business and always stay on top of the game with innovative ideas, promoting and preserving creativity in your team is of vital importance. Inspiration and creativity are intrinsically linked. Change working location.

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Underperforming Technical Team Creativity How To Brainstorming 149

Brunner

OCTOBER 6, 2023

And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems.

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Technical Review Marketing Software Review Artificial Inteligence 52

IdeaScale

DECEMBER 17, 2023

By encouraging new ideas, creative thinking, and experimentation, companies can continuously improve their products and services, streamline processes, and stay relevant in an ever-changing market. In today's fast-paced business world, foster a culture of innovation is crucial for staying ahead of the competition.

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Culture of Innovation Culture Creative Thinking Competition 130

Innovating4Energy

JANUARY 3, 2024

Questioning the need to change how we approach the Energy transition. We do seem to be missing out on broader community engagement for this energy transition – I want to change that. I wrote my final energy post for 2023 asking, “ Can we change accepted practices in any energy transition?

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Change Collaboration Technology Engagement 75

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Jeffrey Phillips

APRIL 1, 2024

Another base principle is that most companies desire innovation in the form of new product and services to create new revenue and new market share. If innovation is not a permanent component of the operation, why change the culture of continuity for an activity that will have a very short lifespan and introduces risk and variation?

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Jeffrey Phillips

SEPTEMBER 11, 2017

If we can't create better products and services, can we use innovative thinking to shorten any barriers or gaps to bringing our products to market with less cost or with fewer inputs? Then there's radical or disruptive innovation, creating a completely new product or service, or disrupting an existing adjacent market.

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Creativity Innovation Disruption Product Development 161

Brunner

MARCH 31, 2023

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

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Idea to Value

MAY 29, 2023

In today’s episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades.

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Creativity Leadership Marketing Engagement 171

Paul Hobcraft

OCTOBER 30, 2023

In today’s rapidly changing business landscape, the ability to build a strong case, stay informed, and think critically is the key to unlocking success and driving innovation. Here, market trends evolve, new technologies emerge, and consumer preferences shift lightning-fast. For me, this landscape is marked by its dynamism.

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Leapfrogging

FEBRUARY 28, 2024

Introduction to Design Thinking Design thinking is a problem-solving approach that combines empathy, creativity, and rationality to meet user needs and drive successful business outcomes. AI complements human creativity, enabling teams to translate complex data into meaningful insights and innovative solutions.

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Design Thinking Artificial Inteligence Design Analysis 140

Michael Michalko

MAY 20, 2022

Aspects of creative thinking that are not usually taught. You are creative. Every one of us is born a creative, spontaneous thinker. The only difference between people who are creative and people who are not is a simple belief. Creative people believe they are creative. Creative thinking is work.

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Creative Thinking Creativity Marketing Learning 98

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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Marketing Strategy Strategy Software Review 62

Jeffrey Phillips

MAY 16, 2016

The vast majority of innovation effort and outcome is expended on me-too, so what incremental innovations that don't really change the user or the market. And there's little that corporate structures, cultures and executives fear more than change. This description should ring true for innovators as well.

Change 133

Change Innovation Disruption Analysis 133

Brunner

NOVEMBER 9, 2023

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. He first met Kimberly as part of the American Marketing Association’s mentoring program in Atlanta — he was the mentor; she was the mentee.

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Michael Michalko

APRIL 13, 2022

Simply put, the key to increasing creativity in any organization is to make it start acting like a creative organization. Similarly, you and your organization will become more creative if you start acting the part. Similarly, you and your organization will become more creative if you start acting the part.

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Creativity Brainstorming Creative Thinking Handbook 105

Business and Tech

MARCH 21, 2022

“It’s one of those unique industries that employs almost every type of creative professional,” she said. The Guild directly fights for changes at the legislative level to protect creatives and defend their rights. A key issue. “It’s It’s not paid, and it often takes up to a week to do the free labor.

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