Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Purpose-driven marketing resonates with this audience.

Marketing 52

Marketing Technical Review Trends Study 52

Paul Hobcraft

NOVEMBER 9, 2020

We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale. These are: The constant exponential of technology and its power to change is forcing up to change. They are holding us back.

Radical Innovation 321

Radical Innovation Technical Review Engagement Collaboration 321

Brunner

OCTOBER 6, 2023

And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? “For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time?” After all, it drove me back to school to get my MBA in marketing.

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

Paul Hobcraft

DECEMBER 22, 2022

Transformational innovation is increasingly needed to cope with the change needed in many organizations to find a new or repositioned value proposition. These are the ones that change how we work, undertake business, or combine what was previously separated into a new business model to undertake a different way of working or thinking.

Innovation 311

Innovation Disruption Leadership Change 311

Paul Hobcraft

AUGUST 11, 2022

What has been changing in how we approach innovation, and have we taken the opportunity to radically revise the innovation system and process accordingly? We need to put to use a different innovation model or approach. I argue how we undertake our innovation in this significant new set of conditions needs changing.

Innovation 189

Innovation Design Collaboration Engagement 189

Acuvate

JULY 5, 2023

These tools can make the management of knowledge and database much more effective and seamless. In this blog, we will explore the role of GPT-powered knowledge management systems in the future of work, and how generative AI is changing the way we work. What is a GPT Knowledge Management System?

Generative AI 52

Generative AI Management Change Artificial Inteligence 52

Acuvate

JULY 5, 2023

These tools can make the management of knowledge and database much more effective and seamless. In this blog, we will explore the role of GPT-powered knowledge management systems in the future of work, and how generative AI is changing the way we work. What is a GPT Knowledge Management System?

Generative AI 52

Generative AI Management Change Artificial Inteligence 52

Brunner

OCTOBER 20, 2020

Three key influential aspects of an impactful email strategy are send times, engagement, and content. billion email users daily (Statista, 2020), the changes in email user routines brought on by continued lockdowns are staggering. Reading emails outside pre-COVID times is another new normal for digital marketers.

Marketing 67

Marketing How To Software Review Engagement 67

Paul Hobcraft

OCTOBER 18, 2021

.” That post looked at the shifts that I felt were underway in moving from a society that accepts where it is heading in expecting “affordability” is changing. Choosing Sustainability then innovation has that real chance of being radical, distinctive and providing breakthroughs that can revolutionise and change our world.

Innovation 328

Innovation Change Disruption Resources 328

Jeffrey Phillips

NOVEMBER 8, 2022

Planning is vital for innovation because planning is the concept of thinking ahead - getting ahead of the market, of competition, of customers. A few quotes will guide us through our look at planning. All of us plan regularly. Most real innovation take years of development, or years of trial and error before they get it right.

Agile 265

Agile Competition Strategy Strategy 265

Idea to Value

MARCH 10, 2021

The mind is designed to engage with the world,” said Wilson. And without training in meditation or thought-control techniques, which still are difficult, most people would prefer to engage in external activities.”. This can prevent us giving our brains the ability to get into an alpha state for maximum creativity.

Study 264

Study Creativity Engagement Training 264

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

Paul Hobcraft

DECEMBER 4, 2023

” It is our ability to develop the capacities to learn, absorb and interpret information and how this all interacts becomes the essential interplay that can give us a continuous feedback loop, shaping perceptions, thoughts and actions. Real-Time Adaptation: Sensory Awareness: Provides real-time feedback about changes in the environment.

Innovation 162

Innovation ChatGPT Trends Creativity 162

Paul Hobcraft

SEPTEMBER 16, 2022

I see many comments on the failure of innovation, in its inability to be at the core of an organization’s ambitions for growing and changing. Firstly, we need to ask, “Why change the innovation narrative? Clear strategy leadership, a different organisational culture but with an emphasis more on partner engagement.

Technical Review 208

Technical Review Innovation Software Review Engagement 208

Innov8rs

MARCH 26, 2023

During our recent Innov8rs Learning Lab on Startup Collaboration & Ecosystem Engagement, Manuel Hellendorff (Head of Customer Success at Novable ) provided an overview of the main AI tools currently in use and shared practical advice on how to incorporate these tools into your work to enhance productivity and success.

ChatGPT 59

ChatGPT Artificial Inteligence Change Trends 59

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Paul Hobcraft

AUGUST 20, 2015

They become fixed, rigid and locked into their established ways, not adapting to the changes occurring around them. If we can’t adapt to changing times, we simply struggle to survive, that is the growing reality operating in today’s environment. We hear far too much about the need to transform and change.

Change 100

Change Technical Review Marketing Management 100

Paul Hobcraft

FEBRUARY 2, 2022

Question how resources must be shifted to new areas, how deeply threatening such changes can be, how protective inertia emerges as the enemy of destabilizing innovation. To lead that effort, you must continually reappraise what role your company is playing in the market ecosystem. Then you have those real-world worries.

Innovation 189

Innovation Competition Resources Analysis 189

TechEmpower Innovation

NOVEMBER 13, 2023

The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made.

Generative AI 177

Generative AI Artificial Inteligence Tips CTO 177

Paul Hobcraft

APRIL 17, 2022

The work to be done is how well it can adapt to change. In the past century, we operated in the mass production era, with systems with standard goods and stable market conditions, the work done was equivalent to the ‘work to be done. The future of work is through exploiting the systems of engagement. Connecting Dynamics.

Technical Review 130

Technical Review Collaboration Design Engagement 130

Flying Fish Lab

FEBRUARY 19, 2024

Today's business environment is marked by dynamic market conditions and rapid technological advancements, emphasising the significance of adaptability and innovation. Identifying Untapped Opportunities Through Market Analysis Untapped opportunities refer to possibilities in a market that have not been discovered.

Agile 52

Agile Analysis Ideation Trends 52

Paul Hobcraft

DECEMBER 15, 2021

as a conversation between us, where we emphasise the important linkage between innovation and strategy. If you are in a highly dynamic, changing market it might look like 10:30:60. Strategy, like innovation, is dynamic, it is influenced by market conditions, internal needs and ambition.

Strategy 312

Strategy Strategy Innovation Resources 312

Christensen Institute

DECEMBER 15, 2022

In 2022 we successfully drove that mission forward through both our research and community engagement. We published over 40 blogs on topics ranging from climate change to the adoption of solar energy. Our work has reached presidential candidates and young entrepreneurs, who like us, dream to make a difference.

Marketing 105

Marketing Report Engagement System 105

IdeaScale

OCTOBER 5, 2021

Around 90% of executives say they expect the pandemic to change the way they do business for at least five years. Use Customer Insights to Discover Opportunities. One of the biggest changes to transpire during the last couple of years has been the transition to more “digital” channels for customer service and sales.

How To 147

How To Crowdsourcing Trends Innovation 147

Thinkers360 - Thought Leader Interviews

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Groups 52

Groups Leadership Collaboration Project 52

Paul Hobcraft

OCTOBER 18, 2022

I am on a personal mission to convince innovation software providers, corporations and innovators to change how they undertake innovation. These barriers do not ‘magically’ change by delivering what I believe moves us to a better system for innovation, that of an ecosystem and platform architecture.

Software Review 162

Software Review Innovation Design Technical Review 162

Paul Hobcraft

OCTOBER 22, 2018

How do we find answers to knowing what measures give us for success in any digital transformation? Today I think we certainly have a beginning point but all of us lack a clarity of the end point of where digital transformation will take us. Why, well I think this nicely puts it, we have to move or be moved. Nicely put Mirko.

Engagement 235

Engagement Groups Industry CTO 235

TechEmpower Innovation

AUGUST 21, 2023

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? The answer is to engage a trusted outside source for a Technical Review – a deep-dive assessment that provides a C-suite perspective. This allows us to shape our approach to your unique needs.

Technical Review 156

Technical Review Development Team Review Software Review Fractional CTO 156

Idea to Value

AUGUST 23, 2021

You would think it is marketing, business strategy , revenue, branding, human capital, and profit – and you’re wrong! It is a unifying thread that connects us all, no matter what we do for a living. We can move outward from self-compassion to care for individuals near to us once we’ve established self-compassion.

Leadership 289

Leadership Underperforming Technical Team Collaboration Engagement 289

Ecosystems4Innovating

APRIL 25, 2024

Hannover is seemingly emphasizing the power and need of Ecosystems, platforms, marketplaces, end-to-end processes, and sustainability to set up so as to gain value and impact from all the data and AI coming towards us. Crossing the chasm into a new way of doing business through Ecosystem thinking and design is upon us all.

Industry 59

Industry Design Resources Competition 59

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations.

Change 52

Change Leadership Video Management 52

Paul Hobcraft

JANUARY 18, 2023

They are not drawn into the need for change and its implications from an innovative perspective. ” What is specifically being deployed or recognized needs to change and to get into the necessary detail becomes essential. Alignment should be a rigorous evaluation. Pretty bad, I think? So we end up with costly failures.

Guidelines 342

Guidelines Innovation Strategy Strategy 342

Paul Hobcraft

JUNE 3, 2019

We all see around us increasing disruption caused by digitalization. Much of our innovation work today is caught up in out-of-date information, poor and inadequate data, restricted research and limited market understanding. The need for speed has become paramount in responding to market changes.

Data 208

Data Innovation Design Marketing 208

IdeaScale

FEBRUARY 21, 2019

Innovation is a concept often tossed around in business strategy as an instrument of change. The era of the “data economy” is well and truly upon us, meaning that companies must be more agile than ever before. Change management and innovation have been interwoven into the cultural fabric of Silicon Valley for years.

Engagement 124

Engagement Agile Trends Strategy 124

mjvinnovation

MARCH 3, 2020

It’s important to have a good Change Management strategy, especially for companies in the process of a digital transformation — which is virtually all of them! Open Innovation and Change Management: the challenge of change in organizational culture. We’ve always done that, so we doubt if we really need to change.

Open Innovation 52

Open Innovation Change Management Technical Review 52

Legacy Innovation Group

APRIL 1, 2019

The Secret Formula for Achieving Market Leadership. Unless your business strategy is to be a fast-follower (an increasingly risky and dangerous strategy), you invariably have markets or market segments in which your objective is to be the Market Leader. 2 in every market it was in, or it would get out.

Leadership 40

Leadership Marketing Competition Strategy 40

Innovating4Energy

SEPTEMBER 21, 2023

to give our planet the chance to regain balance for us to live in and protect what we have To get there, we will need to chase a crazy business of existing, competing businesses, all vested in how we do things, to gain their attention and convince them of a sense of urgency and need for a rapid change from the existing to a preferred.

Leadership 105

Leadership Policies Industry Change 105