BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117

Strategy Strategy Strategic Thinking eBook 117

mjvinnovation

NOVEMBER 30, 2020

Available for download at this link for our trend report 2019. And this is precisely the key shift from Traditional Marketing to Digital Marketing: the use of data. Track Metrics to generate valuable insights for your business strategy and planning adjustments. Data Science + Marketing: the new funnel.

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

BrainZooming

MARCH 7, 2017

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

Marketing 64

Marketing Survey Strategic Thinking eBook 64

Flying Fish Lab

AUGUST 10, 2023

Let’s walk down memory lane: The music industry faced significant disruption with the emergence of Napster, a peer-to-peer file-sharing application enabling illegal downloads, causing a decline in CD sales. iTunes challenged this convention by offering legal digital downloads of individual songs, eliminating the need to buy entire albums.

Disruption 98

Disruption Industry Video Collaboration 98

BrainZooming

APRIL 13, 2017

I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. You can download your FREE copy today!

eBook 66

eBook Marketing Conference Video 66

BrainZooming

SEPTEMBER 23, 2015

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. An Offline Way to Plan Online Content Marketing Strategy. Download it Today! The questions may seem daunting.

Marketing 40

Marketing Strategy Strategy eBook 40

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. You can download your copies by clicking on the titles or the covers of the eBooks below. Results – Creating Strategic Impact (Download).

Exercises 94

Exercises Tools eBook Strategic Thinking 94

BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

Strategy 84

Strategy Strategy Learning eBook 84

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. What is the first innovation strategy question to ask? This Innovation Strategy Gap Should Keep You Up Every Night. 5 Things Amazon Can Teach You about Strategy.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

SEPTEMBER 28, 2015

The week included: Large scale community collaboration workshops – Nearly eighty students from Southern Illinois University-Carbondale gathered Monday night and a comparable number of Carbondale, IL residents assembled on Tuesday for community collaboration workshops to imagine the community’s future with Gigabit Internet capabilities.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

Planview

JANUARY 10, 2022

Connecting PSA to the broader enterprise starts with plugging professional services into the corporate strategy. With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market. Click here to download the whitepaper. Click here to download the Solution Brief.

Technical Review 98

Technical Review System Resources Engagement 98

The Inovo Group

NOVEMBER 30, 2020

The tight integration of Strategy, R&D and Innovation – and other related growth functions – is critical for an effective Growth Transformation system. A growth transformation system is one in which corporate strategy, R&D and innovation all work together and in harmony to drive transformation excellence.

System 52

System Strategy Strategy Underperforming Technical Team 52

BrainZooming

JANUARY 8, 2018

Who should you invite to participate in an innovation strategy workshop ? We’ve written about three important strategic perspectives (general management, functional expertise, and people with creative energy) and three types of voices (traditional, challenger, and emerging) to include in any type of strategy workshop.

Strategy 69

Strategy Strategy Exercises eBook 69

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code!

Conference 40

Conference Marketing eBook Strategic Management 40

BrainZooming

MAY 30, 2017

It’s time to launch an innovation strategy for your organization. How will the innovation strategy eliminate your revenue shortfalls? But, hey, it’s an innovation strategy! As you and your leadership team announce the new innovation strategy, your employees have questions. They know innovation strategies come and go.

Strategy 87

Strategy Strategy Exercises Disruption 87

BrainZooming

FEBRUARY 26, 2016

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. We’re increasingly incorporating online collaboration workshops ( which we call Zoomferences ) to do more of the work typically done through in-person visioning workshops.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Innovation.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79

BrainZooming

OCTOBER 17, 2017

I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit. Finding nothing even remotely appealing, I headed for the door, not expecting to witness a solid customer experience strategy lesson.

Strategy 0

Strategy Strategy eBook Strategic Thinking 0

BrainZooming

MARCH 13, 2017

He told me how difficult it is for the organization to consider an innovation strategy. 2 Ways to Take a Fresh Look at Outside-In Innovation Strategy. They could also take the outside-in innovation strategy approach we wrote about recently: look at other testing situations ripe for speeding up and solve those. The reason why?

Strategy 63

Strategy Strategy eBook Strategic Thinking 63

IdeaScale

MARCH 22, 2017

myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services. They launched a full internal multi-channel marketing strategy. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150

Learning Case Study Ideation Innovation Programs 150

BrainZooming

FEBRUARY 2, 2017

Many executives perceive developing strategy as a long, slow process. In fact, senior executives that contact The Brainzooming Group for help in developing strategy often do so because previous strategic planning efforts drug on for almost a year. To our way of thinking, it is less about quick strategy questions. Innovation.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

Planview

SEPTEMBER 18, 2023

It’s true for all disciplines and describes the project portfolio management (PPM) market for several reasons. The market’s landmark evolution in 2020, which bifurcated PPM to support strategic portfolio management and adaptive project management. The pandemic’s impact on the labor market and the rise in burnout.

Project 52

Project Management Technical Review Generative AI 52

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

Planview

OCTOBER 5, 2023

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 Digital transformation can also optimize innovation value by helping organizations show concrete progress and report on strategy realization.

Product Development 64

Product Development Innovation Innovation Management Software 64

IdeaScale

SEPTEMBER 10, 2019

One problem with innovation strategy in nonprofits is that since they are not for profit, they don’t necessarily push themselves to “compete” by improving their business models or offering innovative products and services. Here’s how nonprofits can build an innovation strategy that carries them from strength to strength.

Culture 113

Culture Crowdsourcing Innovation Strategy 113

Planview

JANUARY 20, 2022

In Planview’s global benchmark study – The State of Strategy Execution – only one-third of the 1,000 business professionals surveyed said their companies have access to timely, accurate data. Strategy and execution aren’t connected. This barrier is especially troublesome when executive teams swiftly change strategies and priorities.

Survey 64

Survey Technical Review Data Agile 64

IdeaScale

FEBRUARY 14, 2017

Leaders can mentor innovators through any of the practical business steps in the value creation process itself: Connecting to emerging market trends and identifying the most significant opportunities. When is it time for individual vision and when is it essential to collaborate and build a strong team with a shared vision?

Underperforming Technical Team 189

Underperforming Technical Team Innovation Project Technical Review 189

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. Download Your Free Internal Branding Strategy eBook!

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” FREE Download: “Results!!! Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

OCTOBER 20, 2015

At the Chicago Traffic Club conference last week , I presented on social media strategy and content marketing. In an hour-long presentation, we spent considerable time discussing why it is a smart social media strategy for business-to-business salespeople to take an active role on social media platforms. Download it Today!

Strategy 40

Strategy Strategy eBook Marketing 40

Planview

JULY 15, 2022

Click the headings to go directly to that category, where you can download a PDF containing the specific Q&As addressing these topics, along with some helpful data points you can share with your team. Enabling cross-functional teams to visualize work in their preferred methodology can lead to greater efficiency and collaboration.

Product Development 52

Product Development Agile LEAN Survey 52

BrainZooming

DECEMBER 6, 2018

The focus was her firm needing to develop its brand strategy. Following up the initial email exchange, I shared the following: “If you are looking to accelerate branding development, we use a streamlined process that is highly collaborative. We wanted to be highly-engaged with our outside strategy partners.

Strategic Thinking 68

Strategic Thinking Collaboration Strategy Strategy 68