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Stereotype Threat: Why people perform worse at some tasks based on their identity

Idea to Value

Everyone can suffer from the anxiety of comparison and have it affect their performance. It may also provide evidence for why people and companies often find creativity and innovation so challenging to implement. This may even be the case when the people asking them to innovate are colleagues from within their own company.

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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. On the surface, this comparison seems to make some sense.

Data 157
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ? There are proponents of both camps.

Strategy 257
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Why should your company be a Business to Experience company?

mjvinnovation

These companies caused an unprecedented movement in the banking sector by elevating the consumer to the role of protagonist in the process of developing new digital products and services. For B2E, it is through experiences that companies will be able to retain customer loyalty and turn brand discourse into action.

Company 52
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Examples of Lateral Thinking in Marketing

Destination Innovation

In the UK there are several price comparison sites for services such as car or house insurance. The company has registered the site www.comparethemeerkat.com and sure enough it gets many visitors. Brand marketing offers tremendous scope for lateral thinking. How can you differentiate yourself? Consumers and regulators were up in arms.

Marketing 260
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Pygmalion effect: The self-fulfilling prophecy

Idea to Value

This can create a positive feedback loop, where time and resources to develop skills will make that person to develop faster than other peers, making them look better by comparison, resulting in even higher expectations and more opportunities to improve further. Unfortunately, the Pygmalion effect is not only positive.

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Innovative Strategies for Effective R&D Budgeting

Innov8rs

Rethinking R&D Budgeting There’s no denying R&D budgeting can be a bit of a rollercoaster, as companies navigate the uncertain outcomes, costs and timelines associated with transforming their ambitious ideas into market-changing innovations. However, some companies are doing things differently.