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i3: A market-creating initiative for African healthcare innovators

Christensen Institute

i3 is a pan-African initiative designed to accelerate the commercialization of 60 promising early & growth-stage healthcare companies. The initiative will provide grants, training, a network, and access to market support for these companies. (Disclaimer: I am on the steering committee of the program).

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Africa’s best chance to fix its healthcare infrastructure is here

Christensen Institute

This group of 30 healthcare innovators –and others like them–gives Africa the best and, possibly, only chance to improve its healthcare infrastructure. If the i3 program, and others like it, succeed, African healthcare will improve. The state of Africa’s healthcare system is somewhere between broken and nonexistent.

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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Inspiration and hope at the I3 Access to Market event in Nigeria?

Christensen Institute

On December 6, 2022, I got the opportunity to attend the inaugural Investing in Innovation (I3) Access to Market event in Nigeria. First the event was focused on the innovators and, more specifically, connecting them to markets. Investing in market-creating innovations is the key to this prosperity.

Marketing 129
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Impact of Crowdsourcing in the Healthcare Industry

IdeaScale

Though crowdsourcing has recently gained popularity in many industries across the world, it’s not necessarily intuitive for it to be part of healthcare. Oftentimes, companies can use crowdsourcing to ideate for a new product or product name ideas, such as the chip company Frito Lay with new chip flavor contests.

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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 112
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How to make Mercosur, the South American Common Market, work

Christensen Institute

Mercosur, the South American Common Market founded by Argentina, Brazil, Paraguay, and Uruguay, was supposed to reduce barriers to trade, create a customs union with common policies, and foster economic integration among its members. Some companies in the region are already developing business models that are targeting nonconsumption.