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Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. In general this is the outcome of a recent study by Mena et al.

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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Embracing the Future: Fractional Executives and Generative AI The concept of fractional executives has emerged as a game-changer for companies of all sizes. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

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Supply chain innovation – only through value creation!

Norbert Bol

Coopetition is the act when competing companies are working together in some form. Li and Zhao (2022) show that coopetition is extremely important for high-tech industries to survive and to create value especially when life cycles are short and market competition is high.

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12 Reasons Budget Meetings Aren’t Strategic and 3 Ways to Fix Them

BrainZooming

Too often, budget meetings aren’t strategic. From personal experience, these twelve reasons all contribute to the disconnect: The meetings are adversarial , as if the people inside the company are trying to rip off the company by requesting money to run it.

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Strategically Navigating Innovation: A 10-Step Guide to IP Management with ISO 56005

PlanBox Innovation

Understand The Organizational Landscape A fundamental step in effective IP management is understanding the organization’s context. ISO 56005 emphasizes analyzing both internal and external factors that influence IP management objectives. Now is the time to elevate your innovation game and strategically manage your IP.

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Strategically Navigating Innovation: A 10-Step Guide To IP Management With ISO 56005

PlanBox Innovation

Understand The Organizational Landscape A fundamental step in effective IP management is understanding the organization’s context. ISO 56005 emphasizes analyzing both internal and external factors that influence IP management objectives. Now is the time to elevate your innovation game and strategically manage your IP.

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Welcome to our Webinar on Startup Scouting!

ITONICS

The market environment for many companies has changed massively in all areas of value creation as a result of the startup boom in recent years. But how do you learn as a big company from the small ones and manage new trends and cutting-edge technologies that create competitive advantage? Your Speaker.