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Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. In general this is the outcome of a recent study by Mena et al.

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Join Us for The Marketing Conference Next Week!

BrainZooming

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code! – Mike Brown.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

Five Things Your Content Marketing Strategy Should Deliver. While Kodi Foster presented lots of great ideas, that whole very little free time necessitates focusing on one item: this photo which details five things Kodi says audiences expect a brand’s online content marketing strategy to deliver for them. – Mike Brown.

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An Obstacle to Resolve or a Bona Fide Emerging Issue?

Focused Momentum

A measure of strategic management capabilities is how well a leadership team can balance responding to market conditions and staying focused on achieving objectives set out in a long-range strategic plan.

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Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing.

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Dozens of Ways to Fast Forward Your Implementation Plan

BrainZooming

Related posts Making a Decision – 7 Situations Begging for Quick Decisions Fast Forward Your Strategy Implementation Process: Free eBook 15 Ways Whoever Is Going to Disrupt Your Market Isn’t Like You Strategic Planning – 7 Questions for Avoiding Strategic Management Failures Project Management Techniques – 5 Final Report Success Tips.

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Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

They seem to integrate normative dimensions into other strategic, action and foresighted competences. Entrepreneurs are willing to invest in sustainability innovations, when it provides opportunities to expand their business in niche markets and cut resource usage, and innovation leads to improved firm performance. Norbert Bol.