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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Without it, our companies would fail to grow and evolve with the ever-changing markets that we are serving. Regardless of the industry your business falls in, innovation can keep your team ahead of the trends and competitors and foster stability and consistency within your strategy.

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5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Without it, our companies would fail to grow and evolve with the ever-changing markets that we are serving. Regardless of the industry your business falls in, innovation can keep your team ahead of the trends and competitors and foster stability and consistency within your strategy.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Most often, metrics used for comparison include sales figures, quality of products or services, brand awareness or customer experience. Look at your competitive set and determine which companies you want to compare yourself with.

Marketing 100
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Competitive Strategy – 7 Ways to Avoid “Never and Always”

BrainZooming

They reported the team’s defensive coordinator, Bob Sutton, told them that when planning competitive strategy , “I want to stay out of ‘never’ and ‘always.’”. What fantastic competitive strategy advice to incorporate this time of year as you implement new strategies. Innovation Strategy to Grow Your Business?

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Customer Experience Strategy: 4 Ideas for Creating Customer Focus

BrainZooming

The folks over at “Inside the Executive Suite” from Armada Corporate Intelligence addressed an important aspect of customer experience strategy this week: turning your organization’s claims of customer focus into real actions. Customer Experience Strategy: 4 Ideas for Creating Customer Focus. Making Customers Better Buyers.