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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . Let´s begin!

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Let´s continue!

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. Why are Big Techs making the Insurance Market lose their sleep? Let´s follow!

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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores].”

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The cost of innovation

Jeffrey Phillips

The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices. We don't have to look far in the corporate scrap heap to find firms that were leaders (Nokia, Kodak) but became obsolete due to a failure to notice changes in the market.

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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI. Top 3 Alternative Innovation Assets 1.

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Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI. Top 3 Alternative Innovation Assets 1.