How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

Cheerleading for creativity in business isn’t difficult. Yet, you see people, departments, and organizations where overtly expressing creative appreciation doesn’t happen naturally – or happen at all. It could be nobody realized it is good business and good manners to appreciate creativity in business. Maybe it never occurred to anyone that celebrating creativity in business inspires creativity in others and leads to more ideas.

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Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

Sometimes creative thinking challenges come from inside your own head. In many organizations, however, substantial creative thinking challenges come from leaders and cultures that may say they want new thinking, but seem to do everything they can to scuttle creativity. Do you work in one of those types of organizations that says one thing and supports another where creativity is concerned? Organizational Creative Thinking Challenges.

Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy

BrainZooming

The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. Listen for smart things people say , even if they are snippets, and incorporate those right away into the strategy.

Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. For example, at one of our client creative thinking workshops there wasn’t any of diversity to spare. So how did the participants sit in the large room for the creative thinking activities? 3 Questions to Stop Squandering Diversity in Creative Thinking Activities.

Unleash Your Visual Superpower!

Boxes and Arrows

Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Design itself is a product.

41 Surprising Things about Community Collaboration Done Well

BrainZooming

Originating from an Edward De Bono technique we learned from Chuck Dymer , the PMIRQ asks five open-ended questions on what worked (Plus), didn’t work (Minus), was surprising (Interesting), should be done next time (Recommendation), and didn’t get fully addressed (Question). Fresh Ideas and Learning. Talking to people – learning new things about the community I live in.’. Learned a lot”. Actively engage more individuals in strategy AND implementation success.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

You Can’t Fix Morale

CorporateIntel

We talk about a lot of things: leadership talent, product quality, business model. We talk about creativity and innovation, passion for excellence, dedication to the customer experience. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day. Good process takes a lifetime to learn. You can fix a product.

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Do you ever get stuck with a big list of items and struggle to make sense of it all ?

Strategic Thinking – Job Descriptions Don’t Define Innovation Potential

BrainZooming

As in, “We’ve learned from experience that we don’t want them drug into other tasks they might be able to contribute to if that causes performance and timeliness to suffer.” Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do

BrainZooming

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

Since all the companies competed with one another, each one needed to determine its own business strategies. And if it’s bad, use other strategic thinking exercises to gently bring the ideas back to something smarter and more productive. – Mike Brown. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

9 Strategic Thinking Questions to Start Strategic Conversations

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always.

Strategic Thinking – 6 Ideas to Put a List in Order

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Creativity Performance Strategic Thinking Tools lists matrix

11 Boring Details for Making Strategic Planning Fun*

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategic Thinking Exercises – 11 Things Running through a Facilitator’s Head

BrainZooming

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. In each of the five mini-innovation strategy workshops, we had a group of core team members, plus people familiar with each perspective.

Who Needs Vision Statement Examples? Try these 6 Steps

BrainZooming

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction. 6 Steps to Figuring out Your Company’s Big Strategy Statements. Branding Strategy – The Best Brand Promise EVER.

Abruptly Halting the Cluster F%@k of Business Meetings

BrainZooming

You know, this week doesn’t have to be as unproductive as last week, what with business meetings going nowhere along with wasting time, positive energy, and any hope of creativity. The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. In short they need strategic thinkers who can develop strategy and turn it into results.

Strategic Thinking Exercise – An Alternative Vision Statement Approach

BrainZooming

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is why weeks such as the last one are so rewarding and filled with learning.

Team Collaboration – 14 Benefits from Pre-Meeting Outreach

BrainZooming

Learning what participants in an upcoming big meeting know, think, and believe before they come together in a large group is one tactic to strengthen team collaboration. Learn what insights the participants already have and don’t have. In the new Brainzooming strategy eBook 321 GO! , we share common situations standing in the way of successfully implementing your most important strategies. You’ll learn ways to help your team: Move forward even amid uncertainty.

Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Creative Thinking: What Is the Right Size for a Brainstorming Group?

15 Things to Look for in a Business Collaboration

BrainZooming

There is a mutual commitment to learning from the business collaboration. Beyond learning more from the collaboration’s outcomes, it should provide an opportunity to learn about each other and our brand. There is a mutual contribution from both parties toward the strategy and ideas. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

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Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Who Should Facilitate Strategic Planning? 10 Vital Characteristics

BrainZooming

Have a strong grounding in business, creative, innovation, and strategic principles. Want to have someone outside your company make your strategic planning work for you in a creative, mentally stimulating and result-oriented way? 10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results.

The Best Time to Engage Your Audience in Collaborative Strategic Planning

BrainZooming

Talking with one city’s representatives about strategies to sell-in a broadband recommendation with voters, they asked whether it is okay to engage its citizens after city leadership develops a recommendation. Most importantly, you can shape strategies based on integrating audience input during the earliest stages. This opens the door for making strategy creation an experience that many people actively participate in doing versus just learning about after-the-fact.

Strategic Planning Exercises – Two Types of Structure, One Works

BrainZooming

You can provide people with strategic thinking exercises, creative thinking tools, strategy questions, and ways to collaborate with one another, using structure to help imagine better strategies. This means there is no opportunity for productive collaboration to devise the plan. Productive Structure for Strategic Planning Exercises. Increase focus for your team with productive strategy questions everyone can use.

Strategic Thinking Exercise – 4 Ways to Examine Brand Performance

BrainZooming

But for current and future clients, don’t be surprised if some form of it starts cropping up in your strategy planning workshops! – Mike Brown. Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Strategic Planning – 10 Keys to Collaborative Strategy

BrainZooming

Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., a company that publishes and produces a variety of publications, products and events that connect growth-minded business owners with practical strategies, resources and information that will take them to the next level of success.

12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). All the Strategy Roles You Need.

9 Ideas on How to Involve a Team in Group Strategy Exercises

BrainZooming

Whenever possible, we try to help clients select a mix of people to participate in group strategy exercises. We review the importance of including front-line decision makers, functional experts, and individuals with creative perspectives. We are also proponents for reaching beyond familiar people that are always involved strategic planning meetings and drive the outcomes of group strategy exercises. 9 Ideas on How to Involve a Team in Group Strategy Exercises.

Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. Creating Organizational Change and Change Management – 4 Strategy Options. New Business Ideas and a Creative Block in Your Organization. 9 Strategic Thinking Questions – Helping Teams Execute Strategy. Innovation Strategy – 4 Organizational Change Management Struggles at Disney.

10 Project Planning Questions for Launching New Programs

BrainZooming

What is the business strategy behind launching this new program? Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

5 Keys to Streamlining Strategic Planning

BrainZooming

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

5 Employee Engagement Ideas When Turnover Is High

BrainZooming

Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Communication Insights Performance Strategic Thinking Strategy Tools creating strategic impact strategic conversations

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. 3 Internal Branding Strategy Challenges. In short they need strategic thinkers who can develop strategy and turn it into results.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

According to a freshly released trends report by the UX Design Collective , “Some designers are adventuring in new fields and technologies, like virtual reality, conversational design, voice interfaces; Some are focusing on more specific areas of the design craft, like motion design, prototyping, and UX writing; Some are updating their titles to product designers, broadening their scope beyond interaction design to focus more on product strategy and business.”.

Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. In her role, Antonia Dean focuses on incubating acquisitions and top-secret new product concepts. Ask them to provide concrete examples of when they devised creative solutions.

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? Title: Click here to learn more.

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