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Choosing your direction of travel

Paul Hobcraft

There is certainly a clear buzz and appeal for more novel solutions, based on more rigorous evaluations through increasing the field of data analysis, leveraging a greater discovery of Molecular sciences and finding these different combinations that stretch existing products and patents. We need to engage differently.

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How to boost Marketing strategies from data mining

mjvinnovation

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. Market Mining: Joining Data Mining to Marketing. The 5 P’s of Market Mining.

Data 40
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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

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Adjusting to a changing world

Paul Hobcraft

To quote Chuck Robbins, the Cisco CEO and Chairman “ We believe that no one company can deliver the full breadth of technology solutions that customers need at the pace the market requires ”. It is through the increasing intensity of using data and a deep analysis where this growing need for broader collaborations becomes so essential.

Change 217
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Valuing digitization alongside innovation

Paul Hobcraft

Much of our innovation work today is caught up in out-of-date information, poor and inadequate data, restricted research and limited market understanding. This being ‘digitally connected’ can provide the catalyst to a greater level of innovative solutions that are far more aligned to customer and market needs.

Data 208
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Advancing Hybrid Events Will Enhance Attendee Experience and Build Business Value

Business and Tech

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

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What Do You Do When Customers Want Privacy And Businesses Need Data?

The Human Factor

The way businesses are using data is being analyzed by the very people it is taken from – customers. Although it’s healthy for shoppers, it’s bad for the businesses that have gotten used to the insights they glean from cultivating big data. 56% plan on sharing less in the future. Stop Being Weird! You don’t mean it.

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