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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Top Innovation Conferences for 2021

IdeaScale

Normally, the Innovation Roundtable’s event convenes presenters from around the world. Instead of one giant event, new events are announced monthly on their site, with a tighter focus. . One of the top innovation events has shifted online for the month of March, with a free virtual event each week.

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Driving Success: Harnessing the Power of the Startup Ecosystem

Leapfrogging

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. They thrive on agility and adaptability, which allows them to respond quickly to market needs and consumer trends.

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Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

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Measuring Open Innovation

Innov8rs

new product development, market research, technology research) Acquisitions (more commonly referred to as M&As) Venturing deals (more commonly referred to as CVCs) Choosing the most appropriate collaboration option depends on your corporate's investment, risk, and commitment preferences, as well as the desired outcomes. time investments).

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How to level up your Business through Digital Marketing

The Human Factor

In this era of digital marketing, everything has become virtual, and if any customer is looking for a product or service, they are most likely to browse information about it on Google or any Social Media Platform. Social Media Marketing and Advertisement through product photography. Pay-per-click (PPC) Marketing.

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How Nordstrom Is Using Innovation to Drive Better Results

IdeaScale

The brick-and-mortar retail industry has faced difficulty over the last decade, thanks to a mixture of eCommerce and changing market tastes. This has presented Nordstrom with a few key challenges: How should the company remain relevant to its customers, as markets become more niche? A Difficult Road, And Then A Pandemic. Service First.