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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems. Seven Traits of Successful Digital Marketers One of the things that I like to do these days is to teach or mentor young professionals.

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Marketing Mix Modelling: Maximizing the Impact of Marketing Spend

Acuvate

Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Webinar: How United Way Served Community Needs During the COVID-19 Crisis

IdeaScale

While relief was sent out relatively quickly, the sudden rise in unemployment, and ongoing impacts on markets, made it difficult for many to keep food on the table. You can register here, and if you’re curious to learn more about innovation strategy, request a demo. The webinar will air on Sept 14, 2021, 11am PST/8am EST using Zoom.

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And the Oscar goes to…Prediction Markets – Harnessing Collective Intelligence to Anticipate Success

Qmarkets

Once again the power of Prediction Markets was displayed last week, as it correctly predicted 19 out of the 24 winners at the 2015 Oscar awards; an accuracy level of 79%. Prediction Markets are speculative markets that are created with the purpose of making predictions. Anticipating Potential.