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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age.

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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?

Strategy 169
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Choosing your direction of travel

Paul Hobcraft

Plastics, Polymers for example, as well as Medications all need growing customer credentials by giving a greater clarity on explaining their effects on society and the individual. We see the industrial digital ‘twin’ but are there digital twins within the Chemical and Pharmaceutical industry to design products to be more effective?

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What Will the Long-Term Impact of COVID-19 Be on Digital Transformation?

IdeaScale

Organizations have learned what can work remotely and what can’t and are applying those lessons to post-pandemic work design over the last year. Grocery stores built pick-and-pack apps for curbside pickup, for example, while internal apps were designed to share information while limiting contact.

Meeting 244
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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Examples of Business Personalities The Luxury Maestro Example: Louis Vuitton or Rolex These brands scream exclusivity. The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg.

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Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. He parked the idea and went travelling. ” His Trunki design went on to win over 100 awards. All of their products are designed in England and distributed worldwide.

Design 300
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People never think of improving something by removing parts of it

Idea to Value

For example: When an incoming university president solicited ideas for improvements, only 11% involved getting rid of something. When asked to improve a travel itinerary, only 28% of the participants did so by eliminating destinations. After all, as famous designer Dieter Rams said: Good design is as little design as possible.

Study 269