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Trade Industry: Adapting Marketing Strategies to Meet Consumer Behaviors

Brunner

While spending within the building supplies category is one of the few to increase, the trade industry is undergoing a shift as contractors figure out how to navigate a contactless world. COVID-19 has further emphasized the need and opportunity to adopt a digital marketing strategy. Our key insight? For Manufacturers.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. By benchmarking their key performance metrics (KPIs) against those of other businesses, business leaders can develop processes which allow them to keep ahead and stay ahead of similar organizations within the same industry.

Marketing 100
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Five Tech Trends Impacting the Healthcare Industry

Daniel Burrus

Global, national, and local healthcare systems have gone through more change in the past few years than almost any other industry. Five Tech Trends Impacting the Healthcare Industry. Hybrid use is likely to emerge in the healthcare space, much as it is in the job market, where many employees will combine remote with in-office work. .

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Returning to the Hierarchy of Business Ecosystems

Paul Hobcraft

If you go to the “ Explore My Insights and Thinking ” tag shown above, you will see there are two files you can download that provide all of these posts in a PDF format. This became critically important to understand and build out Industry-Specific Considerations : The hierarchy is generic; industry-specific nuances are missing.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

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9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy

BrainZooming

It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. Industry and product category considerations.

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?