To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing
Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.
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