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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? To educate? What is content strategy? It ensures consistency and coherence.

Roadmap 98
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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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3 education innovations to watch in 2024 (hint: it’s not just about skills and AI)

Christensen Institute

Despite these growing proof points, efforts to improve education lean on mental models, theories of change, and investment strategies that routinely ignore the social side of opportunity. I think that’s because in most conversations about education innovation today, skills are the “what”, and tech-enabled efficiency is the “how.”

Policies 131
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Connection over content: A new era for education technology

Christensen Institute

The pandemic cast education technology (edtech) into a starring — and some might argue above-its-paygrade — role in education. Although by no means perfect, before the pandemic, technologies in education had been steadily improving for decades. A desire for more social experiences is not just noise in the market.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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5 education innovation trends worth watching in 2023

Christensen Institute

2022 marked a confusing year in the world of education innovation. Together, these made many “new” approaches to education feel too overwhelming to even entertain. Together, these made many “new” approaches to education feel too overwhelming to even entertain. Click To Tweet . Rebooting career services. That’s not surprising.

Trends 137
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Which new developments in K–12 education will prove disruptive?

Christensen Institute

This is an interesting time to be involved in K–12 education. It’s a challenging time, for sure, given the learning loss, mental health crisis, and educator burnout that have come in the aftermath of COVID-19. Or will we be looking back in a decade or two astounded by how much K–12 education has been completely transformed?