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Research: How to Effectively Market Green Products

Harvard Business Review

A study, involving Edelman and nine major brands, finds that despite corporate hesitations, sustainable products are growing twice as fast as conventional ones, appealing across all demographics. Brands should ensure that product quality is not compromised while promoting sustainability.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Ignite Inspiration: Selecting an Innovation Keynote Speaker for Your Corporate Event

Leapfrogging

A focus on innovation helps companies to adapt to rapidly changing markets, embrace new technologies, and stay ahead of the competition. The right speaker will not only understand the latest trends in innovation but also possess the qualities of a good keynote speaker , such as the ability to inspire and engage a corporate audience.

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How To Screen Tech Talent?

The Human Factor

image source Introduction Companies rely heavily on hiring talented tech professionals to gain a competitive edge in today’s rapidly evolving technology-driven world. However, finding and hiring the right tech talent can be daunting. A company’s success often hinges on the quality of its tech talent.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny? And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? “For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time?”

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From Strategy to Success: Harnessing Corporate Venture Capital for Growth

Leapfrogging

CVC is often characterized by its dual focus on achieving both strategic returns, such as fostering innovation or entering new markets, and financial returns, similar to those sought by traditional venture capitalists. Market Expansion Entering new markets or segments through partnerships.

Strategy 100
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.