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How Technology is Empowering the Modern Property Manager

Business and Tech

Elizabeth Francisco, president of ResMan, offers expansive insights from being a woman in business to the rapid advancement of property management technology. Bias showed itself as I came up through the multifamily industry and then in technology with investors, peers, competitors, and prospective customers.

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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. To learn more about Xaxis, read our company case study. The Challenge.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

An ‘Internet Tech’ Career Path: Dumb Luck or Planned Destiny? And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? “For those of us who made a career out of internet tech, was it dumb luck to be in the right place at the right time?”

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How To Screen Tech Talent?

The Human Factor

image source Introduction Companies rely heavily on hiring talented tech professionals to gain a competitive edge in today’s rapidly evolving technology-driven world. However, finding and hiring the right tech talent can be daunting. A company’s success often hinges on the quality of its tech talent.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Research: How to Effectively Market Green Products

Harvard Business Review

A study, involving Edelman and nine major brands, finds that despite corporate hesitations, sustainable products are growing twice as fast as conventional ones, appealing across all demographics. Brands should ensure that product quality is not compromised while promoting sustainability.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.