Idea to Value

MARCH 7, 2022

What simple thing can a company do to change their conversation / perspective about innovation? The main thing is to start with creativity- understand that creativity is the engine for innovation. Social innovation can be any type of innovation from the perspective of how you should treat it.

Innovation 246

Innovation Technical Review Creativity Leadership 246

Tullio Siragusa

APRIL 25, 2022

If you ask any modern Design Thinking practitioner, they will tell you that it’s not about products, technology, or even design… it is a methodology that informs on how to serve the needs of people more effectively. WeWork® has proved that applying this method by technologists delivered value to engineers, and business strategists.

Design Thinking 117

Design Thinking Design Trends Innovation 117

Tullio Siragusa

FEBRUARY 6, 2023

In this blog, we will explore how to use Design Thinking to score leads in a B2B environment, and why this approach can be a game-changer for your sales strategy. However, by using the power of Design Thinking to score leads, sales teams can take a data-driven approach to prioritize their efforts and increase their chances of winning deals.

Design Thinking 118

Design Thinking Design Brainstorming System 118

Tullio Siragusa

JANUARY 23, 2023

Startups often struggle with scaling and growth, and operating partners or fractional CxOs can help them to address these challenges by identifying areas where improvements can be made and providing guidance on how to implement them. This could include areas such as sales and marketing, product development, or human resources.

Software Review 116

Software Review Company Underperforming Technical Team Design Thinking 116

Tullio Siragusa

OCTOBER 2, 2023

This article sheds light on how to transform this phase into a period of rejuvenation, offering practical strategies to ensure hope, positivity, and evolution. Among them, unemployment often casts a formidable shadow, marked by anxiety and doubt.

Design Thinking 118

Design Thinking Design Brainstorming Ideation 118

Tullio Siragusa

NOVEMBER 6, 2023

The agent knows just how to console them — that’s the future we can build. AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Tullio Siragusa

JANUARY 9, 2023

Free White Paper on How to Improve your GTM Tactics with Design Thinking Get your complimentary copy of a white paper on how to leverage Design Thinking to improve your GTM tactics by clicking anywhere in this box. Click Here Blog Subscrition Here Email*

Artificial Inteligence 118

Artificial Inteligence Trends Technology Design Thinking 118

Tullio Siragusa

AUGUST 21, 2023

Leaders can then receive recommendations on how to improve their empathetic communication. Another application of AI is the analysis of communication patterns within an organization. AI systems can assess written and verbal communication, identifying patterns that may indicate a lack of empathy.

Exercises 118

Exercises Leadership Training Tools 118

Tullio Siragusa

NOVEMBER 7, 2022

You can’t lead if you don’t know how to follow, and that requires humility.” . The best leaders first learned how to follow. Leaders who not only get the value of serving others creates but see this kind of community as an opportunity for personal growth in relationships. As a leader, don’t sit up in an ivory tower.

Culture 98

Culture Collaboration Leadership Learning 98

Tullio Siragusa

JANUARY 30, 2023

Free White Paper on How to Improve your GTM Tactics with Design Thinking Get your complimentary copy of a white paper on how to leverage Design Thinking to improve your GTM tactics by clicking anywhere in this box. Click Here Blog Subscrition Here Email*

Underperforming Technical Team 116

Underperforming Technical Team Leadership Design Thinking Design 116

Tullio Siragusa

AUGUST 7, 2023

This led to focused coaching sessions, guiding them on how to operate with a critical sense of urgency. They were tasked with selecting something that met their needs and buying it promptly, without hesitation. Interestingly, I found that the leaders often struggled the most with this task.

Software Review 118

Software Review Exercises Culture Agile 118

Tullio Siragusa

JULY 31, 2023

Example: When Alan Mulally, the former CEO of Ford, considered moving to a different position within the company, Ford had to think carefully about how to place him without disrupting the existing leadership dynamics. Repositioning a Leader: Adjusting the structure and dynamics of the leadership team can be a complicated process.

Guidelines 118

Guidelines Leadership Examples Culture 118

Tullio Siragusa

DECEMBER 12, 2022

How to Encourage Cross-Functional Teams. Here are a few ways COOs can encourage cross-functional teams: Clearly define roles and responsibilities: Make sure that each team member knows their role and how it fits into the larger project. How to Emphasize Employee-Centered Design. How to Foster a Culture of Experimentation.

Design Thinking 62

Design Thinking Collaboration Design Culture 62

Tullio Siragusa

DECEMBER 5, 2022

How to Integrate Generative AI into Sales Enablement Programs. Want a White Paper on How to Improve your GTM Tactics with Sales Enablement Programs? Sales enablement is a key strategy that can help companies improve the performance of their sales teams and drive revenue growth.

Generative AI 71

Generative AI Case Study Design Thinking Artificial Inteligence 71

Tullio Siragusa

FEBRUARY 20, 2023

For example, imagine that two team members have a disagreement about how to handle a project. Keep in mind that a solution that benefits everyone is often not the same as a solution that benefits one person or group. You identify common goals and work together to find a solution that meets everyone’s needs.

Leadership 118

Leadership Tips Meeting Examples 118

Tullio Siragusa

AUGUST 1, 2022

All the information informs the company’s sales team on how to talk about the products and sell them. Product marketing greatly relies on being the voice of the company to the market and the voice of the market to the company. Therefore, in product marketing, doing a lot of research and analysis and talking to customers is essential.

Data 118

Data Technical Review Marketing Design Thinking 118

Tullio Siragusa

NOVEMBER 14, 2022

How empathy can improve salespeople’s effectiveness. How empathy can impact the sales team’s ability to work well together. But how can one increase the ability to show empathy? Check out one of my previous blogs for tips on how to increase your empathy. Drive More Sales with Design Thinking. Conclusion.

Design Thinking 62

Design Thinking Design Tips Meeting 62

Tullio Siragusa

JANUARY 2, 2023

Train salespeople on how to use these tools effectively. Free White Paper on How to Improve your GTM Tactics with Design Thinking Get your complimentary copy of a white paper on how to leverage Design Thinking to improve your GTM tactics by clicking anywhere in this box. Click Here Blog Subscrition Here Email*

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

DECEMBER 11, 2023

Balancing Profitability and Sustainability One of the most critical aspects for businesses to consider is how to balance profitability with sustainability. Unlike traditional financial metrics, the benefits of sustainability initiatives are often intangible and long-term, making them harder to quantify and communicate to stakeholders.

Trends 48

Trends Innovation Case Study Resources 48

Tullio Siragusa

JANUARY 16, 2023

This can help them to make more informed decisions about how to improve their sales pitch. Free White Paper on How to Improve your GTM Tactics with Design Thinking Get your complimentary copy of a white paper on how to leverage Design Thinking to improve your GTM tactics by clicking anywhere in this box. Click Here.

Artificial Inteligence 62

Artificial Inteligence Management Software Review Data 62

Tullio Siragusa

NOVEMBER 28, 2022

Want a White Paper on How to Improve your GTM Tactics? Get your complimentary copy of a white paper on how to leverage Design Thinking to improve your GTM tactics and make effective use of sales enablement programs by clicking anywhere in this box. Overall, it helps to create a more customer-centric approach to sales.

Design Thinking 62

Design Thinking Design Brainstorming Culture 62

Tullio Siragusa

JULY 3, 2023

Here are some tips on how to solve problems in b2b sales: Identify the Problem Effective problem-solving starts with accurately identifying the problem. It’s about building relationships, delivering value, and creating satisfaction that leads to repeat business and referrals.

Software Review 62

Software Review Software Technical Review Examples 62

Tullio Siragusa

AUGUST 15, 2022

Many companies have leap frogged ahead during down cycles because they planned not only how to survive, but more importantly on how to thrive. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is a Recession?

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

IdeaScale

AUGUST 29, 2018

When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). Others define innovation as entrepreneurship – starting a new business.

Innovation 180

Innovation Case Study Roadmap Entrepreneurship 180

Tullio Siragusa

FEBRUARY 13, 2023

For example, they can provide regular reports and updates on campaign progress, offer advice on how to improve results, and work closely with clients to make any necessary adjustments. By adopting these strategies, traditional advertising and PR companies can remain relevant and maintain their competitive advantage in an ever-changing market.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Tullio Siragusa

SEPTEMBER 4, 2023

Your actions serve as a real-time guide for your team on how to behave and what to expect. For example, if you expect punctuality from your team, ensure you are punctual as well. If you advocate for work-life balance, make sure you practice it too.

Leadership 127

Leadership Culture Software Review Examples 127

Tullio Siragusa

NOVEMBER 27, 2023

Let’s consider a few and how to solve them: Resistance to Change One of the most significant challenges is resistance to change, especially from management and leadership teams accustomed to top-down approaches. These obstacles can range from cultural inertia to practical concerns in reshaping established processes.

System 62

System Case Study Policies Culture 62