Idea to Value
DECEMBER 13, 2022
If you have an event and are planning to book an inspirational speaker , ensure that the topic highlights how creativity can be enhanced, at any age. Nonetheless, the major issue which needs to be considered looking forward to 2023 is what might happen in the wider market.
Leanstack
JUNE 10, 2021
How I learned to stop procrastinating and start realizing that now is the best time to launch or pivot a new product offering or startup – yes, despite the pandemic. The average time to finding product/market fit is about 2 years and 80% of startups never find it.
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BrainZooming
JUNE 30, 2016
I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. After the event, I posted on Facebook about how difficult it is, once you’ve produced events, to sit in the audience and not re-produce an event with major production problems. Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event?
Business and Tech
DECEMBER 27, 2021
Hybrid events will are here to stay. Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . One prevalent idea is that hybrid events are here to stay. It has always been this way for the events industry.
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to market. ciencies Learning about the. ectiveness of innovation A Framework for Measuring Innovation Learning Zone D EG RE E. to learning Innovation is happening Innovation is having the. The event had an online. evaluated for feasibility & market.
The Human Factor
APRIL 14, 2021
A study published in the Virtual Event Tech Guide revealed that 31% of event organizers cite maintaining audience engagement as the biggest challenge of pivoting to virtual events, according to Event Manager Blog. source.
The Inovo Group
MARCH 20, 2020
The COVID-19 pandemic, a fifty-percent drop in the price of crude oil, and the knock-on effects to businesses and markets have upset the global order. We now have a deep visceral understanding of a “Black Swan Event.” Taleb calls these events “gray swans”.
whataventure
SEPTEMBER 29, 2021
Praktikum Marketing & Sales bei GLEAM. Laufendes (FH/ Uni-)Studium idealerweise im Bereich Marketing oder Sales. Monatliche Afterwork Events. Blog Business Model Marketing Top 3. The post Praktikum Marketing & Sales bei GLEAM appeared first on WhatAVenture.
BrainZooming
APRIL 13, 2017
I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. FREE 81 Social Media Content Marketing Ideas eBook. The checklist will help you generate social media content marketing topics that fit your brand and engage your audiences.
ImagineNation
FEBRUARY 23, 2022
Propelled further by people’s increasing desire to socialise and share ideas and knowledge across the globe, learn and connect in a high-tech world, discover and play, to be met in ways that also satisfied their aspirational, motivational and recreational needs.
Norbert Bol
MARCH 9, 2019
Narratives can be described as meaningful stories that organizes events and human actions and give siginificance to individual actions and events according to their effect on the whole. Paul Ricoeur developed a theory about narrative and time (see figure 1) to explain how we can build a coherent stories learning from the past, the present and the future. He focuses on what the company is going to do in the present to learn from the past and succeed in the.
BrainZooming
SEPTEMBER 16, 2015
Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. If this describes you, AND you are in and around Chicago, Kansas City, Austin, Miami, Raleigh, Atlanta, Toronto, Calgary, Vancouver, here is a fantastic learning opportunity. Digital Learning and the Realtime Marketing Lab Tour.
IdeaSpies
FEBRUARY 21, 2019
Deep learning has altered the way we operate in various ways. These are 10 practical use cases of Deep Learning in the last few years. Most airports are now able to use deep learning techniques to identify and track persons of interest (e.g. Machine learning has been adopted by.
Acuvate
MARCH 16, 2023
The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. 2023 seemed like a great year to go to market with the Acuvate CDP.
Acuvate
DECEMBER 20, 2018
Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too. A holistic and effective marketing strategy would also measure and track parameters like: The type of media used. Marketing Mix Modelling Solution – Compass.
BrainZooming
MAY 17, 2017
With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above. This idea started developing for me as we started using Hubspot for inbound marketing. Why Many Mid-Career Marketers Are Dinosaurs.
IdeaScale
MARCH 22, 2017
They launched a full internal multi-channel marketing strategy. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. To learn more about the City of Calgary and their myCityInnovation program, download their case study. . The post Lessons Learned About Innovation Communications from the City of Calgary appeared first on IdeaScale.
BrainZooming
JUNE 21, 2016
On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry. The workshop and the entire trip generated a lot of questions, learnings, and lessons.
BrainZooming
SEPTEMBER 21, 2016
Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? Yes, it’s possible to do a deep dive into all those areas, plus network with other smart marketers from across industries, all in one location. I’ll be doing workshops on content marketing and collaborative branding strategy.
Boxes and Arrows
JANUARY 30, 2014
The purpose of an experience and the platform on which the experience takes place will vary: purchasing a plane ticket on a tablet to vacation, enjoying a musical performance in a theater, or learning to code in a classroom. While Garrett’s “elements” are most relevant to digital product design, I’ve been able to use them as a roadmap for developing learning experiences for adults. Elements of learning experience design. Imagine you’re learning how to drive.
Mike Shipulski
AUGUST 23, 2017
The Discovery Burst Event (DBE) is the mechanism to do the work It’s a week-long event where marketing, sales, engineering, manufacturing and technical services perform structured interviews to get to the root of the customer’s problems AND, in a Go-To-The-Work way, walk their processes and use their eyeballs to discover solutions to problems the customer didn’t know they had.
Innovation Excellence
MAY 13, 2020
The difference, I have found, between truly transformational leaders and those that fail isn’t so much innate talent or even ambition, but their ability to learn along the way. It was, in fact, what he learned from the earlier failure that helped make the Salt March such a remarkable success.
hackerearth
JANUARY 13, 2019
Considered an event that’s right up their alley; engineers and developers have practically staked their claim to it. Having witnessed countless successful hackathons for almost 3 years since I work for HackerEarth which offers hackathon software for organizations, I had a strong feeling that the format would work wonders for marketers as well. While we understand the term hack; a “thon” means an event or a contest with an objective of reaching a goal within an unspecified duration.
InnovationTraining.org
SEPTEMBER 12, 2019
Launching a campaign to customers is nerve-wracking for even the most established marketing department. Something that Bill Gates learned the hard way…. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. Marketing and advertising agencies have long been the purveyor of ideas.
BrainZooming
MARCH 4, 2016
These events are always treasure troves of great learning and networking with such varied and smart marketers from around the country. Coming out of the Las Vegas event, I have several articles in queue. 14 Top Content Marketing Quotes from the Social Media Strategies Summit. Content Marketing and Community Engagement. Being Distinctive with Content Marketing. “A
Rocketspace
OCTOBER 12, 2016
With two days of workshops on topics like practical innovation and presentations from entrepreneurial leaders such as Dirk Ahlborn, CEO of Hyperloop Transportation, the event gave attendees a practical toolkit to bring their ventures to market faster. Here are some of the most powerful lessons learned from the event: Working With Startups Corporate-Startup Partnerships
BrainZooming
JULY 5, 2017
Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur. Reviewing this most recent development phase for The Brainzooming Group, here are five innovation strategy lessons I’ve personally learned: #1. Without content marketing, I would not have had the guts to become an entrepreneur.
Brunner
OCTOBER 20, 2020
Instead of the usual COVID-19 statement, let’s take a look at what we’ve learned and where we are now. Many people are continuing to work from home, learn from home, and interacting with each other through these digital channels more often. Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email.
Anaqua
DECEMBER 5, 2019
Niki Burke, Product Marketing Manager. Director of Patent Analytics at Anaqua to learn more about the benefits of AQX’s latest AcclaimIP integrations. Want to learn more about AQX? Matt Troyer, Sr. Director of Patent Analytics.
Innovation 360 Group
AUGUST 4, 2016
The inevitable question emerging from this is, how do we service and drive these new markets? Join SACCNY and Innovation360 on December 11 for an insightful Breakfast Seminar where CEO and Founder, Magnus Penker, will discuss the lessons learned and best practices from the largest innovation management survey in the world, InnoSurvey®. This Seminar will be recored by a Hollywood TV-production team, surely an event not to be missed! Events
mjvinnovation
APRIL 26, 2019
Created by Tony Stark, the android is such an advanced artificial intelligence that it has awakened self-consciousness in the events of Avengers: the Age of Ultron. In our Data Science universe, it represents Machine Learning. Machine learning is nothing more than a model of data analysis. We are experiencing this great learning curve. What are the benefits of Machine Learning in companies? These tools benefit greatly from Machine Learning processes.
The Human Factor
NOVEMBER 16, 2020
Have you ever noticed that all the best marketing tactics are the least expected? . In this post, we take a look at some of the best marketing tactics and why they’re often so unexpected. The reason for this is that we all stand to learn a lot from outliers.
BrainZooming
SEPTEMBER 17, 2015
These (para)quotes on innovation , digital marketing, and life were the most memorable ones I took away from Inbound15. Experiment to learn.” Digital Marketing. is VERY early for an Aziz event.” Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you. Brainzooming - All Posts Innovation Marketing Social media conference speakers inbound15 keynote speaker
Imaginatik
JANUARY 13, 2017
Nearly all of their brands were struggling with stagnant or declining market share. Taking a page from Scenario Planning and almost exclusively focusing on the “emblematic events”1 paths, it is a lightweight, yet structured, way for innovation and R&D teams to channel their imagination to productive ends. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it.
Moves the Needle
NOVEMBER 28, 2018
Anyone who has ever attended Lean Startup Conference (previously known as Lean Startup Week) in the past knows that this annual event regularly features invigorating speakers that divulge the newest insights and innovations in modern management for a wide array of industries and company types. This year’s event more than ever before, guided us as organizations to focus on the things that truly matter, and be better at business for the higher good. Did you learn something new?
Daniel Burrus
MAY 18, 2022
Learning to build a website, or hiring someone to do it for you, was pure gold in the 1990s, and continued on in content management system (CMS) form into the new millennium. Decisiveness is hard to come by in today’s world.
Mike Shipulski
AUGUST 2, 2017
Sometimes there’s a tendency to spend months to define the market, the detailed specification and the project timeline and release the package as a tidal wave that floods the organization with new work. Instead, start with a high-level description of the market, a rough specification and the major project milestones, all of which will morph, grow and inform each other as the team learns. Refine and revise based on the learning, and rinse and repeat, as needed.
Be-novative
MARCH 30, 2021
How to market a new product to the new generation of first time leaders? ?? What will change in what the target persona thinks, feels, does or says before and after the event? Create marketing material on these channels or material that looks like it is made for these channels.
Michael Roberto
DECEMBER 16, 2022
Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times. I think Gap could learn a great deal from the turnaround led by CEO Gina Drosos at Signet Jewelers.
BrainZooming
JANUARY 21, 2016
Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. Note: If you want to learn more about the Armada Executive Intelligence Brief system and get in on this great publication for an incredibly low monthly rate, please visit the Armada website.). 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence.
BrainZooming
JANUARY 19, 2018
Want to immerse yourself in valuable learning from practitioners doing the real work of social media and content marketing strategy ? Do you want to comfortably network with business and marketing professionals across industries in a reasonably sized setting where you don’t have to navigate through 15,000 attendees and a mile of conference rooms? Register for The Brainzooming Group Content Marketing Strategy Workshop.
hackerearth
JANUARY 13, 2019
Considered an event that’s right up their alley; engineers and developers have practically staked their claim to it. Having witnessed countless successful hackathons for almost 3 years since I work for HackerEarth which offers hackathon software for organizations, I had a strong feeling that the format would work wonders for marketers as well. While we understand the term hack; a “thon” means an event or a contest with an objective of reaching a goal within an unspecified duration.
hackerearth
JANUARY 13, 2019
Considered an event that’s right up their alley; engineers and developers have practically staked their claim to it. Having witnessed countless successful hackathons for almost 3 years since I work for HackerEarth which offers hackathon software for organizations, I had a strong feeling that the format would work wonders for marketers as well. While we understand the term hack; a “thon” means an event or a contest with an objective of reaching a goal within an unspecified duration.
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