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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 115
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Introducing the Market-Creating Innovation Bootcamp for Policymakers

Christensen Institute

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 114
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Eight Companies that Switched What They Did

Destination Innovation

Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need. In 2022 it had a market capitalisation of over $700B. In the 1990s it focussed on telecommunications technology. It became a manufacturer of rubber boots and cables before specialising in electronics.

Company 287
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The most important question in development

Christensen Institute

One way to make this strong is by connecting it to a market. In our work, we espouse the transformative power of market-creating innovations. For example, Roshan, Afghanistan’s largest mobile telecommunications company, has invested more than $700 million in the country to develop its telecommunications infrastructure.

Report 124
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Thursday Theory Tips – Who are your best customers?

Christensen Institute

In this piece we will be looking at two types of businesses, low end disruptors and new market disruptors. Another, slightly more relevant example of a low end disruption customer can be seen in my grandmother and her choice of cellular devices. But when starting a new business how do you know who your best customers will be?

Tips 52
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Episode 18 – Part 1: The ROI of Learning

IM Insights

According to him, innovation involves the introduction of genuinely new ideas or solutions to the world, with a keen focus on how these innovations are received within the market. For him, innovation is about introducing something new and meaningful to the world, with a focus on both the idea itself and its reception in the market.

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Thursday Theory Tips – Is my business model working for me?

Christensen Institute

Examples can be consulting firms, advertising agencies, or specialist physicians. Examples can be retail, restaurants, automobile manufacturing or educational institutions. Examples include mutual insurance companies or telecommunication companies. These institutions usually follow a fee for service revenue model.

Tips 52