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What is Disruptive Thinking?

Destination Innovation

Here are some examples of famous people who used disruptive thinking: Henry Ford (Manufacturing): Ford copied the idea of the production line from a meat packing factory. Steve Jobs (Consumer Electronics): Jobs revolutionized personal computing, music, and telecommunications with products like the Macintosh, iPod, iPhone, and iPad.

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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

For example, facilitating and expanding access to electricity in healthcare centers benefits patient treatment. The wireless telecommunications company started in some of the poorest countries in the world—Malawi, Zambia, Sierra Leone, and Congo—where, as of the late 1990s, fewer than 5% of people had access to mobile phones.

Marketing 116
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Eight Companies that Switched What They Did

Destination Innovation

Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need. In the 1990s it focussed on telecommunications technology. Peter Drucker famously said, “Every organisation must prepare for the abandonment of everything it does.” It became a network equipment manufacturer.

Company 287
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The most important question in development

Christensen Institute

For example, Roshan, Afghanistan’s largest mobile telecommunications company, has invested more than $700 million in the country to develop its telecommunications infrastructure. In doing so, they create jobs, boost taxes, and change the culture of a place. They also have staying power.

Report 124
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Thursday Theory Tips – Who are your best customers?

Christensen Institute

For example, Toyota’s smaller Corona car was a low end disruption in 1957 therefore its target and best customers were people who weren’t interested in luxury cars and would instead purchase a “good enough” reasonably priced vehicle that would get them from point A to point B.

Tips 52
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Introducing the Market-Creating Innovation Bootcamp for Policymakers

Christensen Institute

For example, Mo Ibrahim invested in some of the poorest countries globally that lacked the infrastructure needed to grow a telecommunications market. Successful market creators such as Mo Ibrahim, Amadeo Gianini, and Madam CJ Walker overcame many obstacles to grow their businesses and create access for many.

Marketing 118
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Episode 18 – Part 1: The ROI of Learning

IM Insights

Example: Even improving efficiency in a manufacturing plant could be considered innovative if it introduces a new approach. Mention of real-world examples where learning metrics have proven invaluable. Innovation is a complex concept, often meaning different things to different people.