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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.

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Exploring the Global Smart Cities Market: Software Opportunities

Tullio Siragusa

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

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Ten pitfalls inventors face and tips for avoiding them

Idea to Value

The first potential pitfall after having the spark of the first idea is not having a clear problem statement of the issue your idea solves and researching whether someone else has solved that problem and penetrated the market already. Mock-up and prototype for testing product-market fit. Not starting. Mock-ups and prototypes.

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Global Prosperity in 2023: Our plan for impact

Christensen Institute

Since the book’s release, members of the Global Prosperity team have presented our ideas on market-creating innovations (MCI) in more than 30 countries , developed an MCI bootcamp , and written numerous articles on the critical role of market-creating innovations in igniting prosperity globally. Financing market-creating innovations.

Marketing 132
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The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. What impact this type of software has on accounting and finance teams. These instruments have aided in the automation of workflows for various aspects of non-payroll spending.

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What impact does a Hybrid working model have on performance?

Idea to Value

A large research study by Stanford Economics professor Nick Bloom looked at a large technology company, where 1,612 staff from engineering, marketing and finance took part in an experiment. How does hybrid work affect job performance? So according to this research, there are strong net benefits to a hybrid working system.

Study 235
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We All Need To Learn The Change Lifecycle

Digital Tonto

The problem is that managers don’t study change the same way they study finance, or marketing, or strategy. There are natural laws that govern change and these laws can be learned and applied by anyone. Business schools don’t teach it as a discipline. But change has a lifecycle that we can learn to manage and exploit.

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