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What is Healthcare Market Research? Definition, Process and Best Practices

IdeaScale

What is Healthcare Market Research? Healthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. Healthcare market research aims [.]

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Why Patients Deserve Cannabis-Educated Healthcare Professionals

Business and Tech

The medical cannabis market has expanded, too. Gavin Newsom signed SB311 (aka “Ryan’s Law”), “requiring that hospitals and healthcare facilities allow terminally ill patients to use medical cannabis instead of opiates for pain relief.”. Nearly 35 million U.S. By June 2021, approximately 3.6 million patients were enrolled in U.S.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Many other healthcare organizations made the same decision. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. Office of Civil Rights.

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What Does Healthcare Innovation Entail?

IdeaScale

We live in an age of technological innovation, and one of the biggest beneficiaries of new technologies has been the healthcare industry. Advances in diagnostic and treatment technologies are revolutionizing how healthcare is delivered. Here are just a few examples of healthcare innovation management in action. and much more.

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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Impact of Crowdsourcing in the Healthcare Industry

IdeaScale

Though crowdsourcing has recently gained popularity in many industries across the world, it’s not necessarily intuitive for it to be part of healthcare. For instance, doctors should consider the pros and cons of outsourcing their marketing. The post Impact of Crowdsourcing in the Healthcare Industry appeared first on IdeaScale.

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Five Tech Trends Impacting the Healthcare Industry

Daniel Burrus

Global, national, and local healthcare systems have gone through more change in the past few years than almost any other industry. Five Tech Trends Impacting the Healthcare Industry.

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