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Confirmation bias: Looking for information to prove you are right

Idea to Value

Confirmation bias is a bias that most of us suffer from, and is the tendency for you to search for, interpret, favour, and recall information in a way that confirms or supports your prior beliefs or values. Simply put: we want to find information that proves that we were right all along. Biased interpretation of information.

Data 234
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How to Vet Information Before Making a Decision

Harvard Business Review

But executives have a tool to combat these challenges – information. With so much information available, how do we know what to trust? This framework can be useful to leaders of all kinds who need to ask better questions to manage their own information onslaughts.

How To 144
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Anchoring: The bias which affects our ability to estimate & negotiate

Idea to Value

When you are about to negotiate, is it better to go first, or is it better to wait for the other person to show their hand and you then are able to adjust with more information? Anchoring is a process by which people are influenced by a piece of information given to them just before they are asked to make a judgement.

Study 271
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The Importance of Accurate and Objective Tenant Screening

Business and Tech

Tenant screeners provide a report on prospective residents which includes information on the history of the applicant such as past evictions, criminal history, and credit information. In order to serve their clients, tenant screeners rely on public records to pull together information for their screening reports.

Report 246
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!

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Building the Innovation Business Case

Paul Hobcraft

Much of the information is imperfect, the returns are often fuzzy and the doubters ready to block and deter new ideas from entering the commercialization process. one to build a compelling comprehensive case building technique that provides all stakeholders their essential information through a clear transparent process.

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Why Patients Deserve Cannabis-Educated Healthcare Professionals

Business and Tech

medical schools’ curricula include information on the endocannabinoid system and/or medical cannabis. Patients who consume cannabis (for medicinal or recreational purposes) need and deserve well-informed guidance from their healthcare providers. percent) felt not at all prepared to [recommend] medical marijuana, while 35.3

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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How ZoomInfo Solves Recruiting Pain Points

More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Add Value with a Dashboard Refresh: What You Need to Know

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

How to determine when an information architecture refresh may be necessary. You'll learn: How to maximize emotional and psychological impact with cosmetic refreshes. How to add value throughout your product with activity flow integration. February 28, 2019 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Join us for a deep dive into Forrester’s Predictions report to get more information on next year’s digital commerce landscape. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.