Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

IdeaScale

APRIL 20, 2024

Product development is defined as the process of creating new products or improving existing ones to meet the needs and wants of consumers. It involves various stages from conception to market launch, including ideation, research, design, prototyping, testing, and manufacturing. What is Product Development?

Product Development 130

Product Development Examples Strategy Strategy 130

ITONICS

MARCH 13, 2024

Being fast to market is a key differentiator between firms amortizing their innovation investment and money burners. Successful innovators run faster and more efficiently through different innovation stages and, thus, outperform less successful firms in time-to-market. Time is money.

Marketing 36

Marketing Strategy Strategy Innovation 36

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. They expect employers and brands to meet their needs like never before. Business marketers need to understand and act on these key trends.

Marketing 52

Marketing Technical Review Trends Study 52

Brunner

MARCH 21, 2023

PRSA Pittsburgh established the award in 2020 to recognize and encourage young, talented Black men and women who are building careers in communications, public relations, and marketing. The fun thing about working at a marketing agency is that each day looks a bit different. What does winning this year’s award mean to you?

Meeting 98

Meeting Marketing Resources Tools 98

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

Big Data 59

Big Data Data Technical Review Marketing 59

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

HYPE Innovation

AUGUST 28, 2023

Companies across the globe are under increasing pressure from multiple stakeholders, with many failing to meet expectations or outperform their competitors.

Disruption 246

Disruption Meeting Marketing Learning 246

Brunner

JULY 26, 2023

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Delaney Held is lead, content marketing at Brunner. What is content strategy?

Roadmap 98

Roadmap Engagement Data Marketing 98

Sopheon

MARCH 4, 2020

See how to improve gate meetings to help your organization achieve new levels of success in bringing innovative new products to market. The post 5 Steps to More Effective Gate Meetings appeared first on Sopheon.

Meeting 66

Meeting Marketing How To Innovation 66

Brunner

FEBRUARY 13, 2024

Q: You’ve held a number of positions at Brunner and various marketing roles prior to joining the agency. A: I have been blessed to have worked with many impressive brands and marketing experts over the years. Having a solid brand strategy is increasingly vital because marketers’ budgets have to accomplish more every year.

Strategy 52

Strategy Strategy Meeting Case Study 52

Jeffrey Phillips

MAY 9, 2019

If not, what will it take to develop the innovation teams and skills in order to compete in this market? In other words, are innovators ready to vastly accelerate innovation thinking and options, and work well beyond the innovation requirements of the physical product to include data, customer experience, business models and other factors?

Artificial Inteligence 185

Artificial Inteligence Meeting Data Innovation 185

Brunner

SEPTEMBER 28, 2023

When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. According to a recent Forbes article “Businesses must uphold the importance of influencer marketing in B2B. How Can B2B Brands Benefit from Influencers? We’d love to chat!

Marketing 52

Marketing Video Engagement Industry 52

Planview

MARCH 7, 2023

As a Regional Sales Manager, what type of meetings do you prepare for? Aside from customer meetings, I meet and collaborate with my team of value stream architects and Planview account executives every day. It’s one thing to be one of many in a crowded market, but it’s another to pioneer a new segment.

Meeting 52

Meeting Technology Management Marketing 52

Brunner

NOVEMBER 7, 2023

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Google frequently updates its platform and best practices, making it vital for marketers to stay current. Paid search, also known as SEM, can be very complex and changes constantly.

Marketing 52

Marketing Leadership Learning Change 52

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100

Brunner

MAY 8, 2020

COVID-19 has further emphasized the need and opportunity to adopt a digital marketing strategy. Continue marketing activity to build brand equity, especially during times with less platform competition. Take the time to brush up on digital skills and reevaluate your digital marketing strategy. Our key insight? For Manufacturers.

Industry 40

Industry Marketing Strategy Strategy 40

Stephen Shapiro

JULY 18, 2022

When Oticon wanted to overcome the shortcoming of focus groups and other traditional market research techniques, they decided to use a metaphor-driven approach involving in-depth one-on-one interviews and helps consumers express their vision of how a product might fit into their lives, fill a need, or solve a problem. The post 14.

Marketing 59

Marketing Tips Meeting Design 59

Tullio Siragusa

JANUARY 25, 2021

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

Marketing 81

Marketing Innovation Web Development Web Developers 81

Imaginatik

SEPTEMBER 2, 2016

It was pervasive; it was flung about in workshops and articles, books and business meetings, from Cape Town to Cairo, Seoul to Singapore, in different industries, in different sizes of firms. How you engage your markets and customers (re-imagine ‘em). Take a ‘hot’ business word of today: transformation. Otherwise, why bother?

Meeting 100

Meeting Innovation Competition Big Data 100

Yet2

MAY 26, 2020

Kick-off meetings, which are our first meetings with clients are very energizing. The host shares three interesting market stories with digestible insights in 15 minutes daily. It’s a great resource to get yourself familiar with the latest market trends. Meet other team members from yet2: Seetha Ramnath.

Meeting 52

Meeting Artificial Inteligence Guidelines Project 52

IM Insights

NOVEMBER 11, 2021

Believe it or not, this approach to strategy is usually not from the innovation team working on a new market-disrupting technology project, but the corporate strategy team working on incremental improvements to existing products. With a new model, the innovators will rule the market. Be the leader in your market! Learn More.

Strategy 52

Strategy Strategy Meeting Disruption 52

Idea Drop

OCTOBER 18, 2021

Open Innovation to Meet the Challenges of the Labor Market Open innovation is a new framework to solve problems in a high-yield and low-cost manner. The post Shaping the Future of the Labor Market with Open Innovation appeared first on Idea Drop | Idea Management Software. This type of innovation […].

Open Innovation 52

Open Innovation Marketing Software Idea Management 52

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

IdeaScale

MARCH 30, 2021

Sustainability and the broader topic of Environmental, Social, and Corporate Governance (ESG) are often viewed as either marketing initiatives or related to a larger social aspect of basic good governance and responsibility to shareholders. Sustainability, ESG, and Innovation.

Strategy 130

Strategy Strategy Meeting Innovation 130

Planview

APRIL 20, 2023

I managed the SDRs for 12 years and have done other jobs, including running numerous teams and programs, the Customer Cross-Sell Center for Excellence, the RFX team, Demand Generation Marketing and Strategic Sales Initiatives. Now, I’m back in the RFXIS world and Value Engineering, which has always been so interesting.

Meeting 98

Meeting Groups Learning Company 98

Yet2

APRIL 27, 2020

I’ve also held roles as the Chief Marketing Officer (CMO) for a digital health startup, and as CMO for a medical device firm with a joint venture offering in telehealth in the international marketplace. So, I decided to get my MBA at Columbia in Marketing in the Executive program while working at Accenture.

Meeting 52

Meeting Artificial Inteligence Guidelines System 52

BrainZooming

DECEMBER 4, 2017

While everyone hopes these meetings are smart, strategic, and have a meaningful impact on the business , that rarely seems to be the case. 12 Reasons Budget Meetings Aren’t Strategic. Too often, budget meetings aren’t strategic. Budget meetings are not integrated with strategic planning and business strategy.

Meeting 94

Meeting Strategic Thinking eBook Strategic Management 94