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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. How can you differenitate your business from the competition?

Strategy 169
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Innovation and the Baskin-Robbins effect

Jeffrey Phillips

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. In reality, what this leads to is lots of small projects, where many aren't focused on important new opportunities or markets that are vital for the longer term success of the company. Italy has delicious gelato. And so on.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Implement & Evolve Implement your strategies.

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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

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How will you measure your life in 2024? How business theory can unexpectedly shape a personally fulfilling new year

Christensen Institute

From completing an MCI bootcamp for policymakers in Uganda and finishing a report on market-creation for Nigeria’s solar sector by breaking down the large projects into weekly tasks that I could easily allocate time and attention to, to launching a Thursday Theory Tips blog series by establishing a disciplined and regular writing schedule.

Resources 105
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Finding the best innovators

Jeffrey Phillips

I think the "new" normal, whenever (or if) we settle into it, will demonstrate that the old rules and investment strategies have passed us by, and the world is moving faster and product cycles are growing shorter in every industry. Of course, empathetic people need to be good listeners and able to synthesize a lot of consumer and market data.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I travel around the whole world for my keynotes on Design Thinking and Innovation.