Digital Tonto

AUGUST 21, 2022

The problem is that managers don’t study change the same way they study finance, or marketing, or strategy. The road is long and, to travel it effectively, you need to learn to recognize and anticipate the various twists and turns. The “Trigger” Strategy For Driving Radical, Transformational Change.

Change 197

Change Learning Study Strategy 197

mjvinnovation

AUGUST 9, 2019

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. Market Mining: Joining Data Mining to Marketing. The 5 P’s of Market Mining.

Data 40

Data Marketing Strategy Strategy 40

Idea to Value

DECEMBER 22, 2021

No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. What are you hoping to achieve next year? This is not a sales call.

Video 257

Video Innovation Creativity Course 257

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Implement & Evolve Implement your strategies.

Design Thinking 118

Design Thinking Tips Design Training 118

The Human Factor

AUGUST 3, 2022

Many people now consider content marketing as a crucial tactic for gaining, retaining, and growing an audience. 83% of 300 marketers who participated in a survey believe that currently, video content is more crucial than ever , and utilizing it in business models is a unique method to promote ideas and raise brand awareness.

Video 36

Video Marketing Strategy Strategy 36

IdeaScale

MARCH 30, 2021

Overview: Sustainability approaches and innovation strategy go hand-in-hand, yet too often are seen as separate targets. Often you’ll find that the goals you most need innovation strategy for are ones that lend themselves to sustainability. Sustainability, ESG, and Innovation. Incorporating Into Goals.

Strategy 130

Strategy Strategy Meeting Innovation 130

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

mjvinnovation

NOVEMBER 27, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. . The Travelers Companies Inc.

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

mjvinnovation

OCTOBER 11, 2019

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Let´s continue!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

Innov8rs

MARCH 26, 2023

Innov8rs | Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions. Formulating and executing a sound organizational strategy is complex. Strategy is often made by elite teams and can thus be limited by their biases about competitors, customer needs, and market forces.

Disruption 52

Disruption Strategy Strategy Groups 52

BrainZooming

SEPTEMBER 7, 2016

Waiting at O’Hare airport for my flight, another business traveler stopped in front of me, and asked, “Mike Brown?” He’d been pointed in my direction to talk about content marketing strategy and social media and just happened to run into me in the hallway at O’Hare. – Mike Brown.

Engagement 40

Engagement Marketing Strategy Strategy 40

mjvinnovation

JUNE 21, 2019

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. Why are Big Techs making the Insurance Market lose their sleep? Let´s follow!

Marketing 40

Marketing Artificial Inteligence Strategy Strategy 40

BrainZooming

OCTOBER 8, 2015

Traveling Deep in the Heart of Texas. Travel Blogging at an Airport Bar. You gotta love travel blogging! – Mike Brown. Every now and then, we’ll run a post that recaps Facebook and Twitter updates, blog post scraps, and other random creative thinking, all smushed together, Larry King-style. If you enjoy those, today’s your day!

Creativity 40

Creativity Conference Creative Thinking Tips 40

The Human Factor

JULY 18, 2022

What’s that one common trait you would find in almost all successful marketers? . However, like it or not, presentations are an integral part of marketing. . Strong presentation skills pretty much underline every aspect of marketing. 9 Techniques for improving digital marketing presentations . Tell stories .

Marketing 36

Marketing Data Study Case Study 36

Christensen Institute

DECEMBER 4, 2023

From completing an MCI bootcamp for policymakers in Uganda and finishing a report on market-creation for Nigeria’s solar sector by breaking down the large projects into weekly tasks that I could easily allocate time and attention to, to launching a Thursday Theory Tips blog series by establishing a disciplined and regular writing schedule.

Resources 105

Resources Strategy Strategy Tools 105

Jeffrey Phillips

JUNE 29, 2021

I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. In reality, what this leads to is lots of small projects, where many aren't focused on important new opportunities or markets that are vital for the longer term success of the company. Italy has delicious gelato. And so on.

Crowdsourcing 317

Crowdsourcing Innovation Project Marketing 317

Paul Hobcraft

DECEMBER 22, 2022

In the past few decades, we have seen so much disruptive change, in markets suddenly disappearing, products or services suddenly being rendered obsolete and replaced by these radical, highly disruptive models. The solutions based on combining technology and human ingenuity have transformed our lives.

Innovation 311

Innovation Disruption Leadership Change 311

Strategyn

SEPTEMBER 15, 2016

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? How is outcome-based segmentation accomplished?

Marketing 55

Marketing Analysis Survey Product Strategy 55

BrainZooming

SEPTEMBER 21, 2016

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code!

Conference 40

Conference Marketing eBook Strategic Management 40

The Human Factor

MAY 16, 2022

Let’s take a look at some of the benefits of hiring bilingual employees and strategies for doing so. Because employees are able to communicate in two languages, they are able to communicate more effectively, this way broadening the target market as well. . Communicate in different languages & test skills.

Strategy 36

Strategy Strategy Training Culture 36

IdeaScale

APRIL 7, 2020

Recent research suggests that some key learning and development (L&D) strategies hold the answers you’ve been searching for. Having a well-strategized innovation strategy is the key to maintaining your company’s competitive advantage. requires having first established an effective innovation strategy within your office.

Training 182

Training Learning How To Agile 182

Leapfrogging

FEBRUARY 27, 2020

Twenty years ago, when I started advising startups and Fortune 500 companies on their innovation strategies, a “2020 vision” served as a key staple in most business planning efforts. Regardless of your industry or target markets, watch these disruptors closely. The future is finally here.

Trends 130

Trends Disruption Artificial Inteligence Internet of things 130

Leapfrogging

MARCH 20, 2019

“Decoupling” the value chain is the next big strategy for digital innovation and business models. Teixeira’s thinking closely matches what I’ve been exploring in my other articles on disruption across industries like packaging , manufacturing , safety , and travel. Digital disruption isn’t just about the internet or mobile technology.

Disruption 138

Disruption Technical Review Industry Policies 138

Michael Michalko

DECEMBER 12, 2021

Whenever Noble prize winner Richard Feynman was stuck on a problem he would invent new thinking strategies. Seiko took one look at this invention that the Swiss manufacturers rejected at the World Watch Congress that year and took over the world watch market. STRATEGIES. Then along came IBM. In 1865 F.A.

Strategy 98

Strategy Strategy How To Creativity 98

Innovation in Practice

MAY 9, 2016

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. First, let’s understand what we mean by an adjacent market. By adjacent, I mean markets that are close in proximity to what you already do or where you do it. Let’s look at how you do it. Now here’s a tip.

Marketing 40

Marketing Tips Examples Training 40

Business and Tech

DECEMBER 27, 2021

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

Engagement 130

Engagement Data Industry Marketing 130

Thinkers360 - Thought Leader Interviews

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! I travel around the whole world for my keynotes on Design Thinking and Innovation.

Design Thinking 52

Design Thinking Leadership Innovation Marketing 52

Qmarkets

NOVEMBER 12, 2020

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI. Top 3 Alternative Innovation Assets 1.

Strategy 52

Strategy Strategy Crowdsourcing Trends 52

Innov8rs

MARCH 27, 2023

Innov8rs | Establishing product-market fit is critical for any new corporate venture, but that's just one component of successful corporate venture building. As many of us know from first-hand experience, a venture's success is not guaranteed even with a product-market fit, as it may still face failure or termination by the corporation.

Technical Review 80

Technical Review Marketing Leadership Ideation 80

Thinkers360 - Thought Leader Interviews

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! My least favorite part of the market research field was forecasting.

Video 52

Video Leadership Marketing Artificial Inteligence 52

Idea to Value

JULY 15, 2020

What’s more, the digital age has further highlighted the importance of getting timing right, because many markets have quickly transitioned from local to global, winner-takes-most markets. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. How can timing go wrong?

Innovation 248

Innovation Industry Technology Marketing 248

BrainZooming

JANUARY 16, 2018

Before an impending purge of The Wall Street Journal back issues in my office, I reviewed an article from a late December 2017 issue: The New Age of Bespoke Travel. The article, by Nina Sovich, details how certain travel agents have reinvented themselves to compete when online trip planning now dominates over help from actual travel agents.

Strategic Thinking 81

Strategic Thinking Exercises eBook Strategy 81

The Human Factor

SEPTEMBER 24, 2021

This team-building drill becomes harder when you are recruiting your SaaS marketing team. This will ensure you have a comprehensive team that is equipped to support every facet of the marketing needs of your SaaS company. . 5 steps to structure a high-performance SaaS marketing team. Unsure why? . Think again.

Underperforming Technical Team 36

Underperforming Technical Team Marketing Brainstorming Team Building 36

Christensen Institute

APRIL 12, 2022

Targeting nonconsumption is at the core of developing market-creating innovations –innovations that transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 111

Marketing Tips Video Examples 111

Leapfrogging

FEBRUARY 27, 2020

Twenty years ago, when I started advising startups and Fortune 500 companies on their innovation strategies, a “2020 vision” served as a key staple in most business planning efforts. Regardless of your industry or target markets, watch these disruptors closely. The future is finally here.

Trends 113

Trends Disruption Artificial Inteligence Internet of things 113

IdeaScale

FEBRUARY 18, 2020

Innovation roadmaps use the product roadmap technique to drive innovation strategy, and they’re powerful tools regardless of your industry. What market does it serve? Product roadmaps are powerful tools to get the team organized and to get a new product launched. Why A Roadmap? What kind of product do you want to produce?

Roadmap 231

Roadmap Product Development Innovation Creativity 231

Qmarkets

NOVEMBER 12, 2020

In this blog, we will share the additional ‘innovation assets’ that many companies are yet to include in their business innovation strategy. This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI. Top 3 Alternative Innovation Assets 1.

Strategy 52

Strategy Strategy Crowdsourcing Trends 52