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Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. In general this is the outcome of a recent study by Mena et al. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers.

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Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

The most striking result in the study is probably that the normative competence (4) was only one time relevant. They seem to integrate normative dimensions into other strategic, action and foresighted competences. This shows that sustainable entrepreneurship has become a more profit-driven conception. Norbert Bol. Literature.

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Johannes Jarl

Innovation 360 Group

Marketing and Communication. Innovation Management. Bachelor Degree, Corporate Finance and Strategic Management, Lund University, Sweden. Courses in Liberal Arts and Sciences, General Studies and Humanities, Harvard University. Areas of expertise. Strategy and Business Development. Leadership. Corporate Finance.

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Arti?cial Intelligence to achieve the Sustainable Development Goals

Norbert Bol

Last week the United Nations Educational, Scientific and Cultural Organization (UNESCO) launched their study on Artificial Intelligence (AI) for Sustainable Development: “ STEERING AI AND ADVANCED ICTS FOR KNOWLEDGE SOCIETIES – A Rights, Openness, Access and Multi-stakeholder Perspective on Internet Freedom” .

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Successful sustainability

Norbert Bol

used into the mass market and contribute to transforming society. usion potential) and “Dissemination Rate” (market share), three categories are introduced for products and services: Poor dogs: low Di?usion These factors are: Market push through extensive marketing, partnerships and e?ective

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Creating new meaning on value creation and innovation in sustainability transitions

Norbert Bol

Value creation is about inquiring into new values in society, translating them into social and technological solutions and making them valuable in markets. It is the commitment and meaning attached to these new ways of producing/consuming that are valued by the firms and recognized by market influencers. Norbert Bol. Literature.

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Actor-Oriented Organizing for the Digital Age

IdeaSpies

E-commerce companies such as Amazon, Google, Airbnb, and Uber study the data trails of consumer behavior to design markets for greater efficiency and build new markets. Hierarchically managed organizations, in short, are constrained in their ability to innovate.