Remove recalls
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The Rosy Retrospective: Why we think the “good old times” were better

Idea to Value

During and directly after the trip, there was often a sense of disappointment as people recall all the things which frustrated them, such as travel delays and being tired. This is when people experience a negative view of the trip.

Trends 238
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Confirmation bias: Looking for information to prove you are right

Idea to Value

Confirmation bias is a bias that most of us suffer from, and is the tendency for you to search for, interpret, favour, and recall information in a way that confirms or supports your prior beliefs or values. Biased memory recall of information. Simply put: we want to find information that proves that we were right all along.

Data 229
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Mental Orgasm – The Joy of Discovery

Innovation Excellence

GUEST POST from Dennis Stauffer Recall a time when you made some discovery or figured something out for yourself. No one told you the answer. You didn’t look it up 0n your phone. You got there on your own. It might have been something recent, or you may have to go back, maybe even to […]

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Why Do We Miss Key Opportunities?

Michael Roberto

In writing about this research for BPS Digest , Emma Young recalls the famous Wayne Gretzky quote: ”You miss 100% of the shots you don’t take.” Moreover, we should recall what Daniel Pink wrote about in his excellent book, The Power of Regret. Perhaps we need to remind ourselves that pursuing stretch goals is worthwhile.

Study 54
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Signals of Success: Mastering the Go-to-Market Strategy | ITONICS

ITONICS

Everyone remembers the Apple iPod, but few recall its predecessor, the Diamond Rio MP3 player. Timing is everything. It’s the difference between Friendster and Facebook, Webvan and Instacart.

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Do you recognize your innovators leaders position?

Paul Hobcraft

I recall enjoying a book published a few years back, “ Innovation Governance- how top management organizes and mobilizes for innovation ”, written by Jean-Philippe Deschamps and Beebe Nelson. So can you recognize the traits of your innovation leader? Are they a front-end or back-end innovation leader? Before we climb into this.

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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

With this consistent brand communication, businesses can establish top-of-mind recall and familiarity. Timing and Duration Traditional advertising will, without a doubt, excel in delivering repeated messages over an extended period.