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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 Source Automotive News May 2011 ). The lesson for marketers is to keep asking ‘why? ‘ Because they are worried. Why are they worried? Only 350 customers returned their vehicles.

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Innovation in the Automotive Industry

Yet2

The automotive industry is undergoing massive technological and social change. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

You don’t need to “reinvent the wheel” for small but innovative changes in your business model, instead get inspired by existing concepts in other industries and apply them to your business model. This figure shows how competitive advantage is generated over a market lifecycle.

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Michael Brunner is Named Honoree in Pittsburgh’s 2020 Smart 50 Awards

Brunner

1991: Michael saw the value in big data before it was big and made Brunner’s first acquisition, a database marketing firm . 2005: H e acquired a creative boutique agency in Atlanta to provide a foothold in one of the nation’s strongest business markets . 201 7 : Brunner won a Cannes Lion and was named PRWEEK U.S.

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Innovation and digital transformation of the healthcare industry

hackerearth

In 2011, it developed ECG on BlackBerry smartphones. According to an Allied Market Research report , the IoT healthcare market is predicted to reach US$ 136.8 Soon, the healthcare industry may see a needle-free solution for diabetes. The digital transformation of the healthcare industry has empowered patients greatly.

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Taking on the knowledge barrier: Solar lessons for consumers and producers

Christensen Institute

Though many have heard of solar energy, perhaps even used it, not everyone knows how these systems work, what they consist of, or more specifically, how to be a successful market-creator in the solar industry of growth economies. One of the major obstacles to solar energy adoption in Nigeria and many growth economies is knowledge.

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Google Analytics 4: What It Is and Its Impact for Your Businesses

Brunner

At Brunner, we have helped dozens of clients across a range of industries manage the transition to Google Analytics 4. Google Analytics 4 is a web analytics service that provides metrics and analytical tools for marketing that’s just come into use as Google’s new standard. Read on to learn more about the latest version of this tool.

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