article thumbnail

How to understand and define user needs

Sopheon

In 2012, Google announced Google Glass, its futuristic voice- and motion-controlled smart glasses that display information directly in its user’s field of vision when they need it. It had neglected to define who its potential users were, how they’d use the product and which problems it would help solve.

How To 98
article thumbnail

The Innovators’ DNA in a Design Infused Company

Be-novative

Truly innovative companies don’t just design for customer experience. They also design their own journey towards creating maximum impact. I loved the fact that they all used Design Thinking and said: The journey starts with Empathy. Why don’t we Design Think right here within our organization as well? As a Psychologist?—?I

Design 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Organizational Design: Clearing the Runway for Collaboration and Breakthrough Thinking

Innovation Excellence

Technology has allowed numerous industries to grow at a rapid pace and has streamlined countless business processes…but it still can’t learn, design, and discover the way people can. For these reasons, it’s crucial for leaders to design organizations with their people in mind. Designing Human-Centered Teams. Bech, 2017).

Design 56
article thumbnail

How to Take Meaning from a Black Swan Event

The Inovo Group

. – Nassim Nicholas Taleb, Antifragile: Things That Gain from Disorder, 2012. Normally, Inovo’s subscribers turn to us to understand strategic innovation – how to create growth and manage uncertainty. The answer to this question lies in Taleb’s follow-on book called Antifragile: Things That Gain from Disorder (2012).

How To 52
article thumbnail

The Innovators’ DNA in a Design Infused Company

Be-novative

Truly innovative companies don’t just design for customer experience. They also design their own journey towards creating maximum impact. I loved the fact that they all used Design Thinking and said: The journey starts with Empathy. Why don’t we Design Think right here within our organization as well? As a Psychologist?—?I

Design 40
article thumbnail

The Big Secret of Design Thinking? Doing.

Innovationship

That’s roughly the number of hits you get today on Google when you search on the term “design thinking.” Design thinking has come a long way since my days at IDEO back in the early ‘90s when the mere mention of the word “design” saw most technologists and non-designers frowning their brow with skepticism.

article thumbnail

What is design thinking and how can it help you innovate?

hackerearth

Today, the business world recognizes that continuous innovation and design thinking are the keys to long-term sustainability and success. Design Thinking is NOT a New Concept. With all the hype around design thinking, one would think that it is a new concept. What is Design Thinking? Stages of Design Thinking.