Functional fixedness bias, and how to overcome it
Idea to Value
AUGUST 2, 2021
The classic example proving the bias is called the “candle problem”, where a participant is given a candle a box of thumb tacks, and a box of matches to light the candle, and asked to fix the candle to a nearby cork board so that it can be lit. These experiments were then further verified with more participants in 1952.
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