Trust the Customers, Not the Experts
Destination Innovation
AUGUST 29, 2022
After graduating he developed this idea and presented it to luggage companies who thought it was a toy. In 2006 he presented on the TV programme Dragon’s Den in front of a panel of stern entrepreneur investors. His presentation started well and he asked for an investment of £100,000 for a 10% share in his company, Magmatic.
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