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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. So they employed jovial hosts and creative introductions.

Marketing 260
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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

For World Cerebral Palsy Day in 2013, he asked for a wheelchair that either had an extended range or could run indefinitely. NASA is well-known for creativity and innovation, and part of that is NASA@Work, their internal crowdsourcing platform where anyone with NASA credentials can share challenges, ideas, and solutions.

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Brands in Memoriam 2013

CorporateIntel

Well, if Jeff Bezos who is currently sitting on top of the business world knows that sooner or later his company is toast, I think that is about as telling a tale of creative destruction as I can imagine! Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS).

Video 40
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Strive for Clarity, Not Cleverness

Stephen Shapiro

Equally, businesses have been told to shoot for creativity, but often this only leads to confusion. But creativity should never confuse people. Look at your marketing, branding, and product names. Burger King launched their “Satisfries” to great fanfare in 2013. We live in a world of clickbait and hyperbole.

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Implementing Open Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an interior design and workspace strategy firm in 2010. And now you head up AccelIQ Digital… what led you to the decision to set it up? How does AccelIQ work with its clients?

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Open-Source Innovation: Insights from Ariana Smetana of AccelIQ Digital

Qmarkets

After that, I decided to chart a different course by exploring my other interests and developing my creative side, which I expressed by founding an interior design and workspace strategy firm in 2010. And now you head up AccelIQ Digital… what led you to the decision to set it up? How does AccelIQ work with its clients?