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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Marketing 260
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Seven marketing habits to drive multicultural marketing growth

Brunner

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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What if the current use of your product were banned?

Destination Innovation

In a brilliant piece of marketing it repurposed diamonds as symbols of love and devotion. In 2013 the brand was acquired by the Japanese company Suntory who successfully repositioned the product as a sports and energy drink. They kept the same product but promoted it with different benefits to a different market.

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My Experience with Innovation Influencing

Phil McKinney

Innovation influencer marketing is a new and exciting way to get your company's customers and investors on board. The history of influencer marketing dates back to the early days of traditional advertising. The history of influencer marketing dates back to the early days of traditional advertising.

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Surrounded: When disruption hits on all sides (Part 1)

Christensen Institute

I started to follow these new market entrants closely back in 2013 as their competitive moves had implications for incumbent health care providers. Now, almost a decade later, what started as a handful of low-end and new market disruptors has turned into a mass move up market. Dispatch Health is just one example.

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What Can Your Business Learn About Innovation from Shark Tank Ideas?

IdeaScale

Just appearing on the show is marketing so invaluable it can double, triple, or more a company’s revenue, according to an analysis by Inc. The notorious Tower Paddle Boards, for example, still managed to impress Mark Cuban, who offered some financing, feedback, and valuable advice that improved the company’s fortunes.

Learning 130