Idea to Value
JANUARY 15, 2024
A few weeks ago, I saw an article in Fast Company about the layoffs at IDEO , one of the world’s most respected Design Thinking firms. In fact, IDEO was one of the pioneers of Design Thinking back in the late 1970s, but the process of using Design Thinking as part of innovation work really exploded in the 1990s and 2000s.
Paul Hobcraft
JULY 30, 2020
It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.
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Qmarkets
JANUARY 23, 2020
With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. Tel Aviv, 23rd January, 2020 – FeaturedCustomers recently released their Winter 2020 Idea Management Software Customer Success Report.
Innovation Excellence
JUNE 15, 2020
I don’t think the Empire had Wookies in mind when they designed it, Chewie. ” – Han Solo to Chewbacca about the Tydirium Imperial Shuttle they’re flying. The shifting sands of competition and the elusive quest for brand “stickiness” only amplifies the critical need for Human-Centered Design (HCD) as a core growth strategy.
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Acuvate
NOVEMBER 28, 2019
In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. With the rise in consumer awareness, CPG companies have broken out of conventional market strategies and adopted disruptive methods to capture business. The 10 CPG Industry Trends. Private Label Rivalry.
Brunner
DECEMBER 2, 2019
As you build strategic 2020 recommendations for your brand (or brands), use this time of year to assess the current landscape and how you — as a digital marketer — can enhance the overall experience for customers at every touchpoint. I]ncorporate influencer marketing. Get in the 2020 spirit by being a G.R.I.N.C.H.
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