Hindsight from 2020: Strategies for the New Normal
Daniel Burrus
NOVEMBER 11, 2020
Contrary to competing, a better strategy is to seek advantage. In other words, you want to become an innovator and go beyond what is referred to as the “competers.”. Unfortunately, the majority of companies are so focused on competing that they’re locked in a losing battle – a vicious cycle of one-upmanship.
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