article thumbnail

Global Prosperity: 2022 Roundup

Christensen Institute

In 2022 we successfully drove that mission forward through both our research and community engagement. We completed 12 market-creating innovation bootcamps that introduced entrepreneurs across Africa to Professor Christensen’s most powerful insights on innovation and market creation.

Marketing 105
article thumbnail

4 Tips for High-Ed Marketers to Engage Prospective Students

Brunner

Universities should take time to research where prospective students and their guardians are engaging and receptive to decision-driving content vs where they are going strictly for entertainment. If you’re seeing low engagement, maybe the platforms aren’t the problem…. This is where a well-thought-out strategy comes into play.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What impact does a Hybrid working model have on performance?

Idea to Value

And Elon Musk sent an email to all Tesla employees on 31 May 2022 sent by Musk to Tesla employees, saying: “Anyone who wishes to do remote work must be in the office for a minimum (and I mean minimum) of 40 hours per week or depart Tesla. Does it lead to lazy employees, or employees who are actually more engaged with their work?

Study 235
article thumbnail

What are your innovation ambitions for next year?

Idea to Value

No, I am not talking about what you and your company’s high level goals are: … Increase market share … … Improve profit margins … … Be innovative … I am asking what specific ambitions you and your company have for next year. What are you hoping to achieve next year?

Video 257
article thumbnail

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Use intent data to improve program engagement.

article thumbnail

Here Are Eight Innovation Awards to Watch and Follow for Inspiration

IdeaScale

Overview : These awards shows offer a unique cross-section of innovation across multiple industries for 2022. The CES Innovation Awards, January 2022. Drawn from those presenting in the Consumer Electronics Show, these awards are reserved exclusively for products entering the market between April 1st, 2021 and April 1st, 2022.

article thumbnail

Advancing Hybrid Events Will Enhance Attendee Experience and Build Business Value

Business and Tech

Event marketers must continually adapt and innovate, with an eye on delivering unified live and digital experiences. . I never imagined I’d be contemplating the upside of the global pandemic, but truth is that the tremendous disruption in the event marketing industry has obliged us to imagine and create new concepts in event experiences.

article thumbnail

Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT.