Destination Innovation

Eight Reasons why Innovation beats Efficiency

Destination Innovation

Elon Musk. If you are running an organization of any kind then making it more efficient is a key priority. It is important to speed up processes, eliminate waste, improve quality, reduce costs and generally please customers. And if you work hard at it you can do all of these things.

When the World Zigs, Zag.

Destination Innovation

John Bartle, Nigel Bogle and John Hegarty founded their eponymous agency in 1982 after leaving the TBWA agency. They started with a highly unusual principle for an advertising agency – no creative pitches.

In Praise of Ignorance and Doubt

Destination Innovation

We value knowledge and certainty and disdain ignorance and doubt. Ignorant is an adjective of derision. Perhaps we over-value knowledge and underestimate the power of ignorance; or should I say the awareness of ignorance. Why is this? Because knowledge can breed certainty, hubris and closed minds.

The Power of Silly Questions

Destination Innovation

Roger Hargreaves and the Mr Men Books. In 1970, Roger Hargreaves’ 6-year-old son Adam asked his father a question. It was a question that only a child could ask. No adult would ever conceive of it. Adam said, ‘Daddy, what does a tickle look like?’.

Driving Collaboration to Sustainable Innovation

Speaker: Wayne Kurtzman, Research Director, Social and Collaboration, IDC

Join Wayne Kurtzman, Research Director from IDC, as he reveals key insights from his recent research on the importance of collaboration, and discover how you can drive sustainable results through teamwork within your organization.

Which Rock Band is the Model for your Innovative Startup?

Destination Innovation

It has been said many times that founding a startup is similar to launching a rock band. For example: You gather a small, talented team with different skills but a common passion. You practise for long hours to improve your product. You create a demo tape or prototype product to show people.

Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

During the economic depression which followed the financial crash of 2009 car sales slumped across America. Automobile makers tried all sorts of promotions, many featuring big price cuts, but they could not lure buyers onto their forecourts and persuade them to buy.

Marketing Lessons from David and Goliath

Destination Innovation

Let’s start this marketing innovation blog with a Bible story from the book of Samuel. Now the Philistines gathered their forces for war and assembled at Sokoh in Judah. They pitched camp at Ephes Dammim, between Sokoh and Azekah.

Don’t be a Zebra, Be a Giraffe

Destination Innovation

Zebra stands for Zero Evidence but Really Adamant. Zebras are people who see things in black and white. They are sure of their own opinions and they disdain information or science which undermines their beliefs. The king of the Zebras is Donald Trump.

Generate Great Ideas from a Cluster of Strangers

Destination Innovation

I recently ran a workshop for a group of CEOs of small companies from different sectors and industries. We ran the following exercise. Each person started with a blank sheet of paper on which they answered the following questions about their organization. What are your main products or services?

The 5 Competencies of Highly Innovative Organizations

Speaker: Dr. Ankush Chopra, Professor of Strategy, School of Management Fribourg

Professor Ankush Chopra studied over 100 companies in North America and Europe to seek answers to the above questions. He found that companies across the world use the same set of competencies to become successful innovators. In this webinar, he shows how you can use these insights to develop and lead an innovative organization.

How to Stop Killing your Staff

Destination Innovation

Are you the kind of boss who gets in at 7.30 am, works hard till 7 pm and expects all your people to do the same? Are you finding it hard to recruit people who want to? Trust me when I tell you that this approach is not so good.

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If you want more Creativity, Move the Kettle!

Destination Innovation

Alex Pentland. Alex Pentland is a professor at MIT who combined staff identity badges with GPS positioning technology. This enabled him to observe the movements of workers in an office much in the same way as we might watch streams of ants crossing the gorund.

Great Women Innovators and Pioneers – the Quiz

Destination Innovation

Women are under-represented in the lists of great inventors, innovators and pioneers. How many can you name in this quiz? Who was the first woman to be elected head of state in modern history?

Deliberately Look in a Different Direction

Destination Innovation

Until 1954 there was only one television channel in the UK. It was the publicly owned BBC. In that year the government auctioned licences for commercial TV stations. These would be regional operations which could offer advertising on TV for the first time.

Assessing and Fostering a Culture of Innovation

Speaker: Magnus Penker, CEO & Founder, Innovation360 Group

Welcome to an interactive empowering session on how to sharpen your future through innovation management, which can help guide your company’s goals. During this webinar, Magnus Penker, international thought leader and author, will dive into how to assess and foster culture and capabilities for innovation.

What if the current use of your product were banned?

Destination Innovation

Have you ever used a knife as a screwdriver or a shoe as a hammer? If so you repurposed a product for an application that the producer did not foresee. You put the product to another use.

Treat Your Innovation Pipeline just like your Sales Pipeline

Destination Innovation

Managing the Sales pipeline is a well-developed executive skill in any company selling large ticket items to business customers. Each sales person has to gather data and input their reports and forecasts.

How to answer the interview question, ‘Why should we give the job to you?’

Destination Innovation

The WHY, WHAT, HOW approach. It will differentiate you from the other candidates. The interviewer asks you WHY you should get the job. You answer, ‘Because of WHAT I can do for you and the department.’ ’ Then address some of the real issues that face the interviewer.

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Change the Point of Attack – Insights from Nelson

Destination Innovation

On October 21 1805, the French and Spanish fleets, consisting of 33 ships under the command of Admiral Villeneuve, were intercepted by a British fleet of 27 vessels under Admiral Nelson, off the coast of Cadiz in Spain.

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5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Bypass the Naysayers

Destination Innovation

Mickey Schulhof’s parents, both Jews, fled Hitler’s Europe in 1939 and settled in Long Island. Mickey was a brilliant student and gained a doctorate in physics from Brandeis University in 1970 before joining CBS to work in their music records division.

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The Maginot Line and the Fall of France

Destination Innovation

Image by Jean-LouisBourgogne from Pixabay. After their experiences in the first World War the British and French High Commands assumed that any new war with Germany would be similar to WW1 – a massive static engagement between two huge armies.

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An Innovative Complaint – United Breaks Guitars

Destination Innovation

In 2008, Dave Carroll, a Canadian guitarist and songwriter, flew with United Airlines from Halifax, Nova Scotia to Omaha, Nebraska with a stop at Chicago’s O’Hare airport. During the layover at O’Hare a fellow passenger saw the baggage handlers throwing baggage including Carroll’s precious guitar.

Try this Brainstorm Method – The Contradictory Innovation

Destination Innovation

Image by OpenClipart-Vectors from Pixabay. Consider for a moment these self-contradictory innovations: The solar-powered torch (flashlight). The inflatable dartboard. The underwater hairdryer. The waterproof teabag. The concrete liferaft.

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features? To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.

Disasters can open the door for Innovation

Destination Innovation

A catastrophe produces an unexpected set of circumstances and this can lead to opportunities for innovation. In January 1992 a container with 29,000 plastic bath toys was washed overboard in the Pacific Ocean. They were manufactured in China and were on route to the USA.

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Wikipedia – A Lateral Idea in Action

Destination Innovation

In the 1930s there were 2000 salesmen in the USA knocking on doors and selling sets of Encyclopedia Britannica. They were selling a highly regarded product and were on handsome commissions.

Seven Verbs which Define Great Leaders of Innovation

Destination Innovation

Leaders of innovation have a bias for action. They get on with things. No matter how well the business is doing they are not content to settle for what has been achieved so far; they are restless to try new initiatives. These seven verbs describe some of their key actions. Focus.

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A Revolutionary Idea – Thinking Inside the Box

Destination Innovation

McLean in 1957. Containerization was a massively important innovation which powered the expansion of global trade but it was a difficult idea to implement. Before containerization, goods were physically manhandled as break bulk cargo.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

Learn the 11 proven strategies that you can implement quickly to get every employee innovating and contributing to the growth of your company.

Four Questions that every Entrepreneur must Answer

Destination Innovation

If you are planning a new product or a new business then you will probably need to get some approvals. You might need to raise some finance. In either case you have to convince some sceptical decision makers. Here are four key questions that they will want you to answer: Problem.

Lateral Thinking in the Fight Against Crime. The Northern Bank Robbery Story.

Destination Innovation

On the night of Sunday 19 December 2004, two groups of armed men, masquerading as police officers, arrived at the homes of Christopher Ward and Kevin McMullan in Belfast. Both men were officials of the Northern Bank, one of the largest banks in Northern Ireland.

The Innovation Journey Map

Destination Innovation

The Customer Journey Map is a popular management tool. It is a visual representation of customer interactions with a company and a tool to investigate, analyse and thus improve customer experiences.

Turn the Shop Around

Destination Innovation

Consider the shopping experience for a housewife in the 1920s. She would go from one small store to another – meat from the butcher’s, bread from the bakery, fish from the fish monger, cans and vegetables from the grocer’s, household items from the hardware store and so on.

Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics. Quality onboarding is the first step towards turning a newly acquired user into a repeat user. If you're looking to optimize your onboarding to improve your activation metrics, this webinar is for you. Ruben Ugarte will be focusing on how to improve all aspects of onboarding experiences by understanding how your current onboarding process is stacking up, and giving you the tools to prioritize what to try changing. With improved onboarding, you'll see less drop-off and a happier user experience.