Destination Innovation

Twenty Great Sales & Marketing Questions to Ask About Your Product

Destination Innovation

If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. They are intended to challenge conventional assumptions and to take you back to the basics of sales and marketing.

Seven Verbs which Define Great Leaders of Innovation

Destination Innovation

Leaders of innovation have a bias for action. They get on with things. No matter how well the business is doing they are not content to settle for what has been achieved so far; they are restless to try new initiatives. These seven verbs describe some of their key actions. Focus.

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Ten Tips for A Successful Pitch

Destination Innovation

Henry de Zoete and Will Hodson, co-founders of Look After My Bills, secured the best ever deal on the BBC show Dragons Den (equivalent to the US TV show Shark Tank). They received offers from all five investors on the show. They ended up selling just 3% of their business for £120,000 ($160,000 US).

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For Innovators Rejection comes with the Territory

Destination Innovation

Joanne K Rowling is the British author of the Harry Potter series of fantasy novels which have become the best-selling book series in history with over 400 million copies sold. She acted as screenwriter and producer on the Harry Potter movies which is the second highest-grossing film series ever.

6 Ways to Build a Successful Innovation Program

Learn how forward-thinking leaders use crowdsourcing to impact their company’s bottom line through methods such as creating a culture of innovation.

Get Innovative Solutions with the Ideas Exchange Method

Destination Innovation

Image by Geralt on Pixabay. The Ideas Exchange is a brainstorm method which I use with larger groups. It is easy to run, quick and effective. This is the procedure: 1. The problem is clearly stated. Everyone is given two coloured cards (or post-it notes). Say one white and one pink.

Two Questions for you on Risk

Destination Innovation

Paul Sloane asks you two questions about the risks you have taken. The post Two Questions for you on Risk appeared first on Destination Innovation. Videos bridge journey question risk

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Participation leads to Innovation

Destination Innovation

Spigit is a leading innovation management software company. They recently published a research paper entitled ‘Quantifying a Culture of Innovation.’

The Innovation Sophistication Index

Destination Innovation

How can you assess how innovative your business is? The Innovation Sophistication Index is a list of just 24 statements. For each statement you score one point if you fully agree with it for your organization. Please try the list below now.

If the Door is Shut, Open it. If the Door is Open, Shut it.

Destination Innovation

In looking for innovations it is sometimes helpful to consider whether your product or service is open or closed. If it is open what would happen if you enclosed it? If it is closed what would happen if you opened it? The opposite approach to the current method can yield powerful new ideas.

Innovate like a Software Start-up

Destination Innovation

Large organisations tend to treat major new product developments as serious projects which require serious resources. They use project planning tools and stage gate processes.

Spigit's 2018 State of Crowdsourced Innovation Report

A rigorous analysis of how the world’s largest brands – representing 21 different industry verticals – leverage their innovation programs to solve problems and surface opportunities, and the key role crowdsourcing plays in their success.

Message to the Board – We Need to Talk about Innovation

Destination Innovation

Innovation should be a regular topic item on the agenda of company board meetings. If you have not had a fundamental conversation about innovation with your key corporate stakeholders and senior executives then these are some of the questions and topics to discuss at the first such meeting.

Ten Ways to use Lateral Thinking for Creative Problem Solving

Destination Innovation

Short video with ten tips and techniques to help you use lateral thinking for idea generation and creative problem solving. The post Ten Ways to use Lateral Thinking for Creative Problem Solving appeared first on Destination Innovation.

Why do we Underestimate the Power of Progress?

Destination Innovation

How well-informed are you about the state of the world? Please try this short quiz. How did you get on? Most well-educated people do badly in this little test. The average person gets only two or three questions right out of 13.

When the Idea is Ahead of the Technology

Destination Innovation

Sometimes the idea is tremendous but it fails because of the current state of technology or infrastructure. Consider the common remote control for your TV set. The Zenith Radio Corporation launched the first wireless remote control for TVs in 1955.

Monitor Your Innovation Capability in these Three Areas

Destination Innovation

Many organizations have top-level goals for innovation but struggle to measure progress toward them. How can you assess the current state of your innovation capability? There are three critical areas to consider.

Quantifying a Culture of Innovation

A rigorous, quantitative analysis of corporate innovation cultures – the most comprehensive study on this topic ever.

Messy beats Tidy

Destination Innovation

Review of ‘Messy’ by Tim Harford. In this book economist Tim Harford argues cogently that we are wrong to strive for order and tidiness because openness, adaptability and creativity are inherently messy. We should appreciate the benefits of untidiness.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%.

Kickstart Innovation by Removing the Barriers

Destination Innovation

Surveys show that the large majority of senior executives see innovation as critical for their businesses but are dissatisfied with progress in this area. If you want to make your organisation more agile and innovative where should you start?

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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies.

Data From 3.5 Million Employees Shows How Innovation Really Works

Analysis of how 3.5 million employees using Spigit ideate proves innovation is a science, and can be measured.

The Little Innovation which Powered E-Commerce

Destination Innovation

It is clear that the internet has transformed how we shop. More people are buying more products and services on-line than ever before. High-street retailers and big brands are suffering at the hands of on-line merchants large and small.

Focus on the Opportunity, not the Problem.

Destination Innovation

Two groups of engineering students were given a similar task – to design a bicycle rack for a car. The first group was shown an existing but poorly designed roof rack for bicycles. They looked at all the issues with the current design and then set out to come up with something better.

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Be Unpredictable – Surprise your Customers and Competitors

Destination Innovation

Boy Browning. Frederick Arthur Montague Browning (1896 – 1965) was known as ‘Boy’ Browning. He served in the British Army with distinction in the First World War. He was promoted to Adjutant at the Royal Military College, Sandhurst.

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11 Great Things to See and Do in South Florida

Destination Innovation

Deering Estate. Many visitors think of Florida in terms of Orlando and Disney World. But I believe that once the children have grown up you will find that South Florida has much more to offer. Here are my picks for great things to see and do in South Florida. The Florida Keys.

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How to Improve Customer Experience in an Era of Choice

Customer experience is quickly becoming the de facto differentiator between successful businesses and the ones that fail. Download this ebook to learn how some of the largest companies in the world are driving better customer experiences.

The Top Ten Risks for Business

Destination Innovation

The top ten business risks according to a survey by Aon. Short video. Failure to innovate is #3. The post The Top Ten Risks for Business appeared first on Destination Innovation.

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Four Magic Phrases to Improve your Powers of Persuasion

Destination Innovation

Would you like to be more persuasive with people? How can you get people to like you, respect you and listen to your suggestions? Studies have shown these four simple expressions to be highly effective when used in the right circumstances: 1.

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Eight Tips for Better Conversations

Destination Innovation

Photo by Isakarakus on Pixabay. You probably know some people who are unremittingly dull company. You may be fortunate enough to know some brilliant conversationalists who can enliven any discussion. In which category would other people place you?

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Which is better – Planned or Emergent Innovation?

Destination Innovation

Most innovation initiatives are planned and programmatic. We focus on a challenge, analyse the problem, brainstorm some great ideas and then put together teams to implement the best ones.

Project Analytics: Visibility that Aids Risk Management

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Product Managers face changes that put delivery at risk. Just as you use data from the customer to inform your solutions, transparency during the building of those solutions is critical for making better risk mitigation decisions. Whether your solution has fixed scope, fixed scheduling, fixed resources or fixed level of quality, the earlier you can know when these are at risk (and how) the better. The more clear the picture, the better you can understand the impacts of changes, and the more effectively you can deliver the solution the customer needs, when they need it, at a reasonable cost. This session will focus on the use of a One-Dimensional Product Backlog from a risk management point of view. We will show how this tool can be used to monitor and evaluate how your solution is getting built, and a clear view of any cascading impacts risks have as they surface.

Four Tips on Decision Making from Jeff Bezos

Destination Innovation

In his 2017 letter to shareholders Jeff Bezos shares some powerful insights into decision making at Amazon. Jeff Bezos. “To keep the energy and dynamism of Day 1, you have to somehow make high-quality, high-velocity decisions. Easy for start-ups and very challenging for large organizations.

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Insights for Innovators from the Founding of Google

Destination Innovation

In 1973 a married couple, Mr and Mrs Page, who both worked at Michigan Sate University were blessed with a son. The father was a Professor of Computer Science and the mother taught programming. They called their son Lawrence though he was known as Larry. At the age of six the boy was given a home computer, one of the very first models, and soon he was programming. Larry was a precocious child and went on to study Business and Computer Science at his parent’s University.

Facial Recognition – Should we be Worried?

Destination Innovation

The new Apple iPhone X uses facial-recognition software (FRS) to unlock the device rather than a pin or fingerprint. Apple’s adoption of FRS underlines the importance of this burgeoning technology.

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The Raid on Entebbe – A Tale of Two Leaders

Destination Innovation

Idi Amin. Yitzhak Rabin. On June 27 1976 Air France flight 139 from Tel-Aviv to Paris was hijacked following a stop at Athens airport. Security at Athens was lax and four terrorists boarded the flight. Two were German, Brigitte Kuhlmann and Wilfried Bose and two were Palestinian.

Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

What's the next big trend in analytics software and applications? You've probably used it without even knowing: embedded reporting and analytics. Software development teams more often now are embedding 3rd party analytics solutions into their products and applications to let them focus on other core areas of their software. They also want to provide what their users ask for: reporting and analytics from within the context of the applications they are already using. Dean Yao will talk you through powerful strategies and best practices in embedded reporting, dashboards and analytics that will add value to your products and applications while giving you an analytics partner you can rely on. Empower users with better data presentation and exploration for deeper insights into their data.

What does FAIL stand for?

Destination Innovation

What does FAIL stand for? First Action in Learning. We all know that we have to fail more often if we are going to try new things, learn new skills, and conquer new challenges. Yet we are afraid to fail. Failing may hurt but it is part of the process and a key requirement for learning.

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Nine Short Innovation Lessons from Lego

Destination Innovation

Lego is now revered as one of the most innovative and successful companies in the world. But in 2003 the company was $800m in debt and on the verge of bankruptcy. The turn around in its fortunes has been spectacular.

Today’s Common Practices will become Obsolete

Destination Innovation

Joseph Lister. In 1865 an eleven year old boy, James Greenlees, was run over by a cart in Glasgow. He was rushed to the Royal Infirmary with a gashed leg containing a multiple fracture.

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Too much Precaution deters Innovation

Destination Innovation

The precautionary principle states that if an action or policy has a suspected risk of causing harm to the public, or to the environment, in the absence of scientific consensus that the action or policy is not harmful, the burden of proof that it is not harmful falls on those taking the action.

Living With Technical Debt: Balancing Quality and Perfection

Speaker: Cliff Gilley, The Clever PM

As a Product Manager, you probably have to deal with technical debt. Regularly. Whether you like it or not - because it can’t be avoided. Unexpected details pop up, as small as UX that needs clean-up, and as big as a previously unforeseen flaw in the infrastructure of a project. We have to accept that nobody gets away without some technical debt. And of course, the longer you take to deal with your technical debt, the more difficult it becomes to address fully. Feeling frustrated? Fortunately, we can take a step back, gain clarity, and see how the decisions we make impact our technical debt. Then, we can make decisions about how we want to balance technical debt with other priorities. Are we willing to live with some level of technical debt in order to ship product and meet deadlines? Can we mitigate technical debt to get to an MVP faster?