Destination Innovation

Marketing Lessons from David and Goliath

Destination Innovation

Let’s start this marketing innovation blog with a Bible story from the book of Samuel. Now the Philistines gathered their forces for war and assembled at Sokoh in Judah. They pitched camp at Ephes Dammim, between Sokoh and Azekah.

Change the Point of Attack – Insights from Nelson

Destination Innovation

On October 21 1805, the French and Spanish fleets, consisting of 33 ships under the command of Admiral Villeneuve, were intercepted by a British fleet of 27 vessels under Admiral Nelson, off the coast of Cadiz in Spain.

Change 176

Great Women Innovators and Pioneers – the Quiz

Destination Innovation

Women are under-represented in the lists of great inventors, innovators and pioneers. How many can you name in this quiz? Who was the first woman to be elected head of state in modern history?

The 12 Greatest Inventions of All Time

Destination Innovation

My selection of the inventions which had the most beneficial effects for human progress. Do you agree? Please note that discoveries (such as fire) and more abstract concepts (such as democracy or capitalism) are not included – just specific inventions.

Video 236

Innovation: Five Signs You Might Be Faking It

Every company wants to be a leader in innovation, but how can you tell if your company is really innovating or just going through the motions? See the 5 signs you might be faking innovation and what to do if you are.

Bypass the Naysayers

Destination Innovation

Mickey Schulhof’s parents, both Jews, fled Hitler’s Europe in 1939 and settled in Long Island. Mickey was a brilliant student and gained a doctorate in physics from Brandeis University in 1970 before joining CBS to work in their music records division.

Survey 196

Ten Top Tips on Patenting Your Novel Idea

Destination Innovation

A patent can be taken out on almost any new implementable idea. It is not just about protecting your idea. Your patents are part of your Intellectual Property (IP) and can be valuable assets. Often a start-up company will be bought for its IP rather than its products or sales revenues.

Tips 142

Don’t be a Zebra, Be a Giraffe

Destination Innovation

Zebra stands for Zero Evidence but Really Adamant. Zebras are people who see things in black and white. They are sure of their own opinions and they disdain information or science which undermines their beliefs. The king of the Zebras is Donald Trump.

Treat Your Innovation Pipeline just like your Sales Pipeline

Destination Innovation

Managing the Sales pipeline is a well-developed executive skill in any company selling large ticket items to business customers. Each sales person has to gather data and input their reports and forecasts.

Wikipedia – A Lateral Idea in Action

Destination Innovation

In the 1930s there were 2000 salesmen in the USA knocking on doors and selling sets of Encyclopedia Britannica. They were selling a highly regarded product and were on handsome commissions.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

Learn the 11 proven strategies that you can implement quickly to get every employee innovating and contributing to the growth of your company.

Deliberately Look in a Different Direction

Destination Innovation

Until 1954 there was only one television channel in the UK. It was the publicly owned BBC. In that year the government auctioned licences for commercial TV stations. These would be regional operations which could offer advertising on TV for the first time.

Try this Brainstorm Method – The Contradictory Innovation

Destination Innovation

Image by OpenClipart-Vectors from Pixabay. Consider for a moment these self-contradictory innovations: The solar-powered torch (flashlight). The inflatable dartboard. The underwater hairdryer. The waterproof teabag. The concrete liferaft.

Turn the Shop Around

Destination Innovation

Consider the shopping experience for a housewife in the 1920s. She would go from one small store to another – meat from the butcher’s, bread from the bakery, fish from the fish monger, cans and vegetables from the grocer’s, household items from the hardware store and so on.

Four Questions that every Entrepreneur must Answer

Destination Innovation

If you are planning a new product or a new business then you will probably need to get some approvals. You might need to raise some finance. In either case you have to convince some sceptical decision makers. Here are four key questions that they will want you to answer: Problem.

6 Ways to Build a Successful Innovation Program

Learn how forward-thinking leaders use crowdsourcing to impact their company’s bottom line through methods such as creating a culture of innovation.

Which Rock Band is the Model for your Innovative Startup?

Destination Innovation

It has been said many times that founding a startup is similar to launching a rock band. For example: You gather a small, talented team with different skills but a common passion. You practise for long hours to improve your product. You create a demo tape or prototype product to show people.

Seven Verbs which Define Great Leaders of Innovation

Destination Innovation

Leaders of innovation have a bias for action. They get on with things. No matter how well the business is doing they are not content to settle for what has been achieved so far; they are restless to try new initiatives. These seven verbs describe some of their key actions. Focus.

Course 213

The Innovation Journey Map

Destination Innovation

The Customer Journey Map is a popular management tool. It is a visual representation of customer interactions with a company and a tool to investigate, analyse and thus improve customer experiences.

Disasters can open the door for Innovation

Destination Innovation

A catastrophe produces an unexpected set of circumstances and this can lead to opportunities for innovation. In January 1992 a container with 29,000 plastic bath toys was washed overboard in the Pacific Ocean. They were manufactured in China and were on route to the USA.

Study 186

Spigit's 2018 State of Crowdsourced Innovation Report

A rigorous analysis of how the world’s largest brands – representing 21 different industry verticals – leverage their innovation programs to solve problems and surface opportunities, and the key role crowdsourcing plays in their success.

Protect the Areas that are not showing Hits.

Destination Innovation

Abraham Wald was born in 1902 in Transylvania which was part of Austria–Hungary and is now in Romania. His family were devout Jews who would not allow the boy to attend school on Saturdays so he was home-schooled by his parents.

Groups 187

Innovation Insights from the Founder of Sony

Destination Innovation

Akio Morita was born in Nagoya, Japan in 1921. His father owned a business brewing sake. It had been in the family for 14 generations and it was expected that Akio, the oldest son, would step into the business but the boy was more interested in electronics than in brewing.

Ten Ways to use Lateral Thinking for Creative Problem Solving

Destination Innovation

Short video with ten tips and techniques to help you use lateral thinking for idea generation and creative problem solving. The post Ten Ways to use Lateral Thinking for Creative Problem Solving appeared first on Destination Innovation.

A Revolutionary Idea – Thinking Inside the Box

Destination Innovation

McLean in 1957. Containerization was a massively important innovation which powered the expansion of global trade but it was a difficult idea to implement. Before containerization, goods were physically manhandled as break bulk cargo.

Quantifying a Culture of Innovation

Examining five years of anonymous data from over 6 million users in 170+ countries, Spigit has discovered that a culture of innovation can be measured – with a 99% statistical confidence level – by a metric called ideation rate. Download the eBook now for an in-depth look at this groundbreaking study.

Bad news does not Travel up the Hierarchy

Destination Innovation

Flight Crew of the Challenger. On January 28 1986 the NASA Space Shuttle, Challenger, broke apart shortly after take-off from Cape Canaveral. Five NASA astronauts and two civilian scientists were killed.

Travel 162

Participation leads to Innovation

Destination Innovation

Spigit is a leading innovation management software company. They recently published a research paper entitled ‘Quantifying a Culture of Innovation.’

Lateral Thinking in the Fight Against Crime. The Northern Bank Robbery Story.

Destination Innovation

On the night of Sunday 19 December 2004, two groups of armed men, masquerading as police officers, arrived at the homes of Christopher Ward and Kevin McMullan in Belfast. Both men were officials of the Northern Bank, one of the largest banks in Northern Ireland.

The Explosive Power of Trial, Error and Self-Play

Destination Innovation

In 1997 an IBM computer called Deep Blue famously defeated the world chess champion, Russian Gary Kasparov. It was seen as a seminal victory for a machine over the human brain. Deep Blue had been programmed by chess experts who gave it all the tactics and strategies known in chess.

System 165

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Twenty Great Sales & Marketing Questions to Ask About Your Product

Destination Innovation

If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. They are intended to challenge conventional assumptions and to take you back to the basics of sales and marketing.

For Innovators Rejection comes with the Territory

Destination Innovation

Joanne K Rowling is the British author of the Harry Potter series of fantasy novels which have become the best-selling book series in history with over 400 million copies sold. She acted as screenwriter and producer on the Harry Potter movies which is the second highest-grossing film series ever.

Breaking Taboos – Two Lessons for Innovators

Destination Innovation

During WWI there was tremendous demand for bandages and sterile dressings for Allied wounded on the Western Front. The US company, Kimberly-Clark, developed a new cotton-like material from wood-pulp. It was highly absorbent.

Encourage Action with the Get Out of Jail Free Card

Destination Innovation

Is your organization a little too comfortable? Are your people risk averse? Is there a blame culture? How can you encourage innovation by getting men and women to be more adventurous and entrepreneurial? How can you get them to take more risks?

Course 176

What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features? To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.