Destination Innovation

Find a New Way to Show the Facts

Destination Innovation

Joseph Priestley (1733 – 1804) was an English polymath, philosopher, educator and scientist who is most famous for his discovery of Oxygen. In 1765 he published a “Chart of Biography” to accompany a series of history lectures. It showed the lives of famous people as lines on a chart.

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The Eight P Plan for Success

Destination Innovation

Let’s say that you are overloaded, overworked and under pressure. You are struggling to cope. This could be at a personal level with private projects or it could be at work where your team is having difficulties with business challenges. Try this eight point plan which will help you. Pause.

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Where do Innovative Ideas Come From?

Destination Innovation

Cities around the world suffer from a common problem – a shortage of affordable, decent quality housing.

How can we Combat the Peter Principle?

Destination Innovation

Laurence Peter (1919-1990). The Peter Principle was expounded in the 1969 book of this name by Canadian educator, Laurence J. Peter. It states that people in a hierarchy tend to rise to their level of incompetence.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Plan the Unplanned. Ways to be Spontaneous at Work.

Destination Innovation

We are told that we should plan our lives, make to-do lists, work diligently, organize our schedules and arrange things in sound and sensible ways. But is it better to sometimes do the opposite and just be spontaneous?

Eight Companies that Switched What They Did

Destination Innovation

Peter Drucker famously said, “Every organisation must prepare for the abandonment of everything it does.” Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need.

Get Someone Else to Do the Work

Destination Innovation

Mark Twain. One of the most famous scenes from Mark Twain’s book, The Adventures of Tom Sawyer, is when Tom has to whitewash a fence as a punishment. His friend Ben Rogers comes along to ridicule him about having to work.

Most Creative TV Ads of 2021

Destination Innovation

Advertising is creativity in action. How can you make beer or ketchup or vaccination topical, relevant and fascinating? The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. Here are my top six favourites from 2021 on Youtube.

The Five People you Need in Your Life

Destination Innovation

Vidusha. Vidusha Nathavitharana is an author and trainer on leadership issues. He argues that you need five key people in your close circle. A Supporter. This is someone who believes in you and likes you. They are generally positive and supportive about your plans and ambitions.

Five Reasons Why You Should Think Like a Criminal

Destination Innovation

Image by Ryan McGuire on Pixabay. Have you seen the movie, The Day of the Jackal? In this 1973 film directed by Fred Zinnemann, Edward Fox plays a professional assassin, the “Jackal”, who is hired to assassinate French president Charles de Gaulle.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Avoid Addition Bias – Crop the Photo

Destination Innovation

Image by Daniel Kirsch on Pixabay. Have you noticed that almost every photo that you take with your camera or mobile phone can be improved by cropping? As we take away extraneous background details, we bring the subject into clearer view.

Boost Creativity by Thinking in Pictures

Destination Innovation

Image by Levelord on Pixabay. Please try these little thinking exercises: a) Recite a line from a poem – any line, any poem. b) Sing along in your head to a tune you heard recently. c) Calculate 60% of (4 + 7 +9). d) Remember a scene from a film and give it a different ending.

A Lateral Music Album

Destination Innovation

Vulfpeck. Vulfpeck is an American funk band based in Ann Arbor, Michigan. It was founded in 2011 by Jack Stratton. The band wanted to organize a tour for their small but loyal fan base. The problem was that they had no money to fund the costs of the tour.

Six Reasons Why You Should Post Articles on LinkedIn

Destination Innovation

LinkedIn is the primary social media platform for business professionals. Your profile is important but so is your activity. There are several benefits in posting articles on LinkedIn (LI). 1. It demonstrates your expertise.

If You Want to be More Creative, Mix With More Creative People

Destination Innovation

According to Jim Rohn, you are the average of the five people you spend the most time with. The people you associate with help shape what you think and who you are. We tend to congregate with friends who are like us in background, interests, education, attitudes and opinions.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Great Innovators Quiz

Destination Innovation

Test your knowledge of great thinkers and innovators with this short quiz. Scottish doctor who opposed conventional medical practice and pioneered antiseptic surgery. The woman who is the only person to win Nobel prizes in two different sciences.

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Sixteen Sci-Fi Predictions Which Came True

Destination Innovation

We tend to think that it is difficult to predict the future because it is. Who forecast 9/11 or Covid? Where are the flying cars, paperless offices and 2 day working weeks that we were promised?

Ten Ways to Develop Logical Thinking, Ten Ways to Develop Lateral Thinking

Destination Innovation

Image by Elisa Riva on Pixabay. Here are ten ways to develop your logical thinking skills. Play chess. Solve soduko puzzles. Make lists, analyse your work, break it down into smaller tasks. Learn problem analysis methods such as six sigma and why, why. Learn critical path methods. Study Mathematics.

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The Accidental Innovation

Destination Innovation

Thomas Sullivan was a tea merchant in New York. In 1908 he despatched to customers samples of tea leaves in small silken sachets for them to try. Some people thought that the sachets were to be used like metal infusers.

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

How Open-Minded Are You? Quick Quiz.

Destination Innovation

Image by Mohamed Hassan on Pixabay. Almost everyone considers that they are open-minded and receptive to new ideas. But in reality it is very easy to fall into a rut where we cling to our own entrenched concepts of the world and subconsciously reject notions which might disturb our views.

Experiment, Experiment, Experiment

Destination Innovation

Here is a question for leaders and managers. Would you like your people to try out their ideas for better ways to meet the needs of customers or better ways to run the business?

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Ten Tips on How to Approach a Difficult Conversation

Destination Innovation

Sometimes you have to have a difficult conversation. You may have to reprimand someone, fire someone, end a relationship or tell bad news. Most people approach these interactions with trepidation. Let’s look at a couple of bad approaches and then some tips on how to do it better.

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Find a Local Solution to a Local Problem

Destination Innovation

Arunachalam Muruganantham was born in 1961 in Coimbatore, India. His parents were poor hand-loom weavers. The family was pushed into penury when his father was killed in a road accident. At 14, Muruga (as he is known), dropped out of school.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

The Power of the Outsider Mindset

Destination Innovation

Elon Musk. What do the following people have in common? Levi Strauss, Henry Ford, Estee Lauder, Walt Disney, Elon Musk, Arianna Huffington, Sergey Brin? They are all famous entrepreneurs who founded successful new businesses. But also they are all immigrants or the children of immigrants.

Write Your Future News Report

Destination Innovation

Image by Neven Divkovic from Pixabay. If you are planning a major change, a big initiative, a new product launch or something really innovative then try writing a future news story. Imagine that the project has been a surprisingly big success.

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A Remote Innovation Brainstorm Method

Destination Innovation

Gibbard and Tamborello. In 2001 two musicians, Ben Gibbard and Jimmy Tambrello, wanted to collaborate on some new compositions. The problem was that they lived hundreds of miles apart at opposite ends of America’s west coast.

Five Lateral Thinking Hacks

Destination Innovation

….that you can make you a smarter problem solver. Image by Elisa Riva on Pixabay. Edward de Bono was a thinker and writer whose recent passing is a great loss. He coined the phrase lateral thinking in contrast to the conventional, routine thinking that we use every day.

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

The Double-Handed Approach to Innovation

Destination Innovation

Most new products and services are developments or combinations of existing offerings. But just adding features can lead to a product overloaded with ‘feature bloat’ Instead try giving with one hand and taking away with the other.

Fly, Crash, Adapt

Destination Innovation

Paul MacCready. Paul MacCready (1925 – 2007) was an aeronautical engineer and inventor of the first human-powered aircraft. MacCready was born in Connecticut to family of doctors. He was fascinated by engineering and airplanes from a young age. At 15 he won a national model building contest.

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Online Courses to Grease the Gears of your Brain

Destination Innovation

As an author and trainer, I have run master classes around the world on lateral thinking and innovation. I have now created a number of online courses to help you acquire skills in these areas. Please take a look at these courses. Master Lateral Thinking. Problem Analysis Tools and Techniques.

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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself? One of the most well-known brands is Comparethemarket.com.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Strictly for English Grammar Nerds

Destination Innovation

An Oxford comma walks into a bar where it spends the evening watching the television, getting drunk, and smoking cigars. A dangling participle walks into a bar. Enjoying a cocktail and chatting with the bartender, the evening passes pleasantly. A bar was walked into by the passive voice.

Games that Boost the Creative Brain

Destination Innovation

I love playing games. I believe that there are great benefits in playing games and in adopting a playful approach to life in general. Games help develop a range of vital skills in children and they love playing them.

Harness the Random with this Method

Destination Innovation

The use of chance is a key element in lateral thinking. How can you deliberately introduce chance into your creative thinking? The Random Word method is very good. Here is another brainstorm method for you to try – Roll the Dice.

Tips for Managers with Staff Working From Home

Destination Innovation

Image by Tumisu on Pixabay. With the Covid pandemic showing few signs of abating many teams are now working part from home and part in the office. This can be challenging for any manager. You want everyone on your team to feel engaged, motivated and set up for success. Here are some handy tips.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.