Destination Innovation

50 Ways to Stifle Innovation

Destination Innovation

(With apologies to Paul Simon). Say goodbye with a wave, Dave. Just get up and leave, Steve. Go for the kill, Bill. When you hear an idea. Don’t try something new, Stu. Just do what you know, Joe. Don’t mess with success, Jess. Treat failure with fear. Don’t share your concern, Bern.

How to Kill Innovation Projects

Destination Innovation

Which of these is the most important skill for a leader of innovation? Setting the vision, goals and metrics. Generation of great ideas. Selection of the best ideas. Starting exploration projects. Listening to customer feedback. Managing the portfolio and stage-gates.

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How Can You Force Yourself to Think Outside the Box?

Destination Innovation

There are many ways. Here are some suggestions: First recognise that we all live inside boxes which frame our view of the world. We all make assumptions. Stay curious and open-minded. Ask many questions about any situation and be receptive to different points of view.

Online Courses to Grease the Gears of your Brain

Destination Innovation

As an author and trainer, I have run master classes around the world on lateral thinking and innovation. I have now created a number of online courses to help you acquire skills in these areas. Please take a look at these courses. Master Lateral Thinking. Problem Analysis Tools and Techniques.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Ten Questions to ask during a Recession

Destination Innovation

If your organisation is facing a difficult time during the current downturn then here are some questions to ask at your next executive meeting. Are we doing all that is necessary in order to survive? I guess that is the question that you are already sharply focussed on.

Recession, Survival and Innovation

Destination Innovation

In times of severe recession should you cut costs and focus on survival or take the opportunity to invest in innovation so that you can benefit from the eventual recovery? Well the short answer is that you have to survive first.

Best TV Box Sets

Destination Innovation

Bryan Cranston in Breaking Bad. Here are my choices for the top TV box sets to binge watch. Breaking Bad. The very best. Bryan Cranston is brilliant as a high school chemistry teacher who starts a new career as a meth producer. Five seasons of compelling drama. The Sopranos.

Six Things I wish I had known before I accepted the position of Chief Innovation Officer

Destination Innovation

Image by Mhouge from Pixabay. I was pleased and proud to be appointed to the position of CIO (Chief Innovation Officer). It seemed like a great opportunity to join a dynamic executive team and help drive the growth and ambition which inspired the company.

The Hostility of Tribes

Destination Innovation

Why are tribes so hostile to those who depart from the norms of the tribe? Joseph Palmer was born in 1791 in Massachusetts, one of 14 children. He grew up to be a successful farmer. He took to wearing a beard which was a most uncommon practice at the time.

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15 Things Leaders should Not Do – if they want Innovation.

Destination Innovation

We hear plenty of advice for leaders on what they should do to drive entrepreneurship and innovation in their organizations. It might be smarter to just stop making some of the common mistakes which inhibit innovation. Here is a list of things that leaders should definitely not do.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Power of Silly Questions

Destination Innovation

Roger Hargreaves and the Mr Men Books. In 1970, Roger Hargreaves’ 6-year-old son Adam asked his father a question. It was a question that only a child could ask. No adult would ever conceive of it. Adam said, ‘Daddy, what does a tickle look like?’.

Three Short Video Tips to Improve your Memory

Destination Innovation

Supercharge your memory with my online course. Here are three video clips from my five day memory challenge which introduced the course. How to remember names. Memory pegging – how to remember a list. Memory pegging part 2. Enroll on the full course for more great memory tips and techniques.

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Wrong Diagnosis means Wrong Remedy

Destination Innovation

We tend to revere our clinicians as towering experts in their fields. So how often do you think doctors misdiagnose? How often might your doctor tell you that you have some illness or condition, but it’s not right?

Letter Combinations Quiz

Destination Innovation

Each question contains a three letter combination in capitals. There follows a short clue with the length of the answer shown in brackets. You have to find the word which contains the unusual letter combination. For example if the question were TTH, restrain (8) the answer would be WITHHOLD.

Great Women Innovators and Pioneers – the Quiz

Destination Innovation

Women are under-represented in the lists of great inventors, innovators and pioneers. How many can you name in this quiz? Who was the first woman to be elected head of state in modern history?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Six tips to help you think better at chess – and in general.

Destination Innovation

Here are some thinking tips to help make you a better chess player. Funnily enough the same approaches can be very helpful in other walks of life too. Develop your pieces. At the start of the game don’t move the same piece several times or launch a premature attack with just one or two pieces.

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Deliberately Look in a Different Direction

Destination Innovation

Until 1954 there was only one television channel in the UK. It was the publicly owned BBC. In that year the government auctioned licences for commercial TV stations. These would be regional operations which could offer advertising on TV for the first time.

Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

During the economic depression which followed the financial crash of 2009 car sales slumped across America. Automobile makers tried all sorts of promotions, many featuring big price cuts, but they could not lure buyers onto their forecourts and persuade them to buy.

Marketing Lessons from David and Goliath

Destination Innovation

Let’s start this marketing innovation blog with a Bible story from the book of Samuel. Now the Philistines gathered their forces for war and assembled at Sokoh in Judah. They pitched camp at Ephes Dammim, between Sokoh and Azekah.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

When the World Zigs, Zag.

Destination Innovation

John Bartle, Nigel Bogle and John Hegarty founded their eponymous agency in 1982 after leaving the TBWA agency. They started with a highly unusual principle for an advertising agency – no creative pitches.

Focus on the Problem, not the Customer’s Request

Destination Innovation

Image by William Iven from Pixabay. The best innovations solve real problems. They provide solutions that customers are prepared to pay money for. So it seems to make sense that we should listen carefully to customer requests. But this can be a mistake.

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What if the current use of your product were banned?

Destination Innovation

Have you ever used a knife as a screwdriver or a shoe as a hammer? If so you repurposed a product for an application that the producer did not foresee. You put the product to another use.

In Praise of Ignorance and Doubt

Destination Innovation

We value knowledge and certainty and disdain ignorance and doubt. Ignorant is an adjective of derision. Perhaps we over-value knowledge and underestimate the power of ignorance; or should I say the awareness of ignorance. Why is this? Because knowledge can breed certainty, hubris and closed minds.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Change the Point of Attack – Insights from Nelson

Destination Innovation

On October 21 1805, the French and Spanish fleets, consisting of 33 ships under the command of Admiral Villeneuve, were intercepted by a British fleet of 27 vessels under Admiral Nelson, off the coast of Cadiz in Spain.

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If you want more Creativity, Move the Kettle!

Destination Innovation

Alex Pentland. Alex Pentland is a professor at MIT who combined staff identity badges with GPS positioning technology. This enabled him to observe the movements of workers in an office much in the same way as we might watch streams of ants crossing the gorund.

How to Stop Killing your Staff

Destination Innovation

Are you the kind of boss who gets in at 7.30 am, works hard till 7 pm and expects all your people to do the same? Are you finding it hard to recruit people who want to? Trust me when I tell you that this approach is not so good.

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Three Creative Thinking Challenges

Destination Innovation

Are you creative? I want to show you that you are can be more creative than you might think. Please take a moment to view these three Creativity Challenges on Youtube. Creative Challenge #1. Creative Challenge #2. Creative Challenge #3.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Lateral Thinking in the Fight Against Crime. The Northern Bank Robbery Story.

Destination Innovation

On the night of Sunday 19 December 2004, two groups of armed men, masquerading as police officers, arrived at the homes of Christopher Ward and Kevin McMullan in Belfast. Both men were officials of the Northern Bank, one of the largest banks in Northern Ireland.

Eight Reasons why Innovation beats Efficiency

Destination Innovation

Elon Musk. If you are running an organization of any kind then making it more efficient is a key priority. It is important to speed up processes, eliminate waste, improve quality, reduce costs and generally please customers. And if you work hard at it you can do all of these things.

Encourage Action with the Get Out of Jail Free Card

Destination Innovation

Is your organization a little too comfortable? Are your people risk averse? Is there a blame culture? How can you encourage innovation by getting men and women to be more adventurous and entrepreneurial? How can you get them to take more risks?

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Six Questions Leaders of Change Must Answer

Destination Innovation

If you want to lead a transformation in the business, then you have to sell the idea over and over again to people throughout the organisation. In particular, the leader has to answer these questions which are present in people’s minds even if they are unspoken. Why do we need to change?

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Wikipedia – A Lateral Idea in Action

Destination Innovation

In the 1930s there were 2000 salesmen in the USA knocking on doors and selling sets of Encyclopedia Britannica. They were selling a highly regarded product and were on handsome commissions.

Treat Your Innovation Pipeline just like your Sales Pipeline

Destination Innovation

Managing the Sales pipeline is a well-developed executive skill in any company selling large ticket items to business customers. Each sales person has to gather data and input their reports and forecasts.

The Innovation Sophistication Index

Destination Innovation

How can you assess how innovative your business is? The Innovation Sophistication Index is a list of just 24 statements. For each statement you score one point if you fully agree with it for your organization. Please try the list below now.

Bypass the Naysayers

Destination Innovation

Mickey Schulhof’s parents, both Jews, fled Hitler’s Europe in 1939 and settled in Long Island. Mickey was a brilliant student and gained a doctorate in physics from Brandeis University in 1970 before joining CBS to work in their music records division.

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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.