Remove Advertising Remove Change Remove Creativity Remove Engagement
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Seth Godin – The Song of Significance: Podcast E165

Idea to Value

In today’s episode of the Idea to Value Podcast , we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. Shun the non-believers.

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A logo is not a brand

Idea to Value

And many “creative agencies” have made huge amounts of money producing logos for companies. This was the world of corporate advertising for decades. It is also therefore what a consumer feels about themselves when they engage with the company. It can change when it needs to. Here is the secret.

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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. If they like the content as-is, they can keep it; if not, they can change it. Drop-off on the first page of an application is bad news.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Many articles have commented on the acquisition of creative talent by consultancies to compete with ad agencies. In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing.

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Brunner POV | Attribution, Targeting, and the Customer. What will they look like in a Cookieless World?

Brunner

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. For more information on what cookies are, what is changing, and why it is important, check out Brunner’s cookie-less POV. WHAT CAN WE DO?

Data 72
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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

It helps leaders collaborate to drive change and promote growth. . SNP initially launched three flagship campaigns to get the creative juices flowing. SNP advertised the new IdeaScale community through an email announcement. This award would be given each year in appreciation for such high-level employee engagement.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. You unblock the roadblocks, you unlock the mind, and you change the dynamics. Peeling away and pulled away- why do we do that?

Marketing 235