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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting. Office of Civil Rights.

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New Audio Technology That’s Changing the Game

Business and Tech

If they have a branded station on Vurbl, their audio content can also be found through search, social, and recommendations, as well as through collaborations with other audio creators on the platform. What do you think the next five years will bring to the audio tech industry?

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Expert Interview Series: Jennifer Riggins of Happy Melly On Growing Your Brand Using Collaboration And Innovation

IdeaScale

Happy workers aren’t just more productive, but they are more loyal to team and business, more innovative in an environment that lets them feel safe to experiment and risk failure, and they are more collaborative. How can creative collaboration help “value, attention, and credibility” to the parts of a partnership?

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Meet Kimberly Strong, Brunner Account Director and Recipient of 2023 ‘Top Black Marketers We Admire’ Honors

Brunner

We caught up with Kimberly to ask about the BMAA award, her work at Brunner, and her long-time advocacy for greater diversity and inclusion in the marketing and advertising industry. This recognition motivates me to continue pursuing excellence in my work and for Black marketers who are looking to make their mark in the industry.

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Big Tech and Media- The Future?

IdeaSpies

That collaboration was a lie too. Programmatic When Google automated advertising, it promised to cut publishers’ costs and maintain ad yields. That creates a new industry around AI Optimisation that news media is deal for. This will be a new billion dollar industry. Big Tech invests in news media.

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10 Disruptive Trends for 2020

Leapfrogging

Last year, I described the disruptions facing a variety of industries, including healthcare , packaging , travel and hospitality , software , real estate and construction , retail shopping , and manufacturing. Regardless of your industry or target markets, watch these disruptors closely.

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20 Years Later and the Greatest Challenge Yet

Brunner

In fact, it was then I jumped in to join the advertising industry. I remember attending the local Addy awards as one of my first industry events…our agency and the entire industry were buzzing and on a high. Tech and internet-based companies shuttered and many of my industry peers lost their jobs in mass layoffs.