Remove Advertising Remove Collaboration Remove Learning Remove Marketing
article thumbnail

‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

As a public university with stellar academics, big-time research, and a warm, welcoming culture, Indiana University of Pennsylvania needed unique ways to help future students learn what the school has to offer. Brunner, as IUP’s marketing partner, got to work. Winning Silver at 37 th Annual Education Advertising Awards.

Video 98
article thumbnail

How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Office of Civil Rights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

article thumbnail

Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

article thumbnail

Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

myCityInnovation initially invited the City’s 12,000 “wired” employees to share, collaborate, and test new ideas for improving City services. They launched a full internal multi-channel marketing strategy. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

Learning 150
article thumbnail

Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.

article thumbnail

Best Sharing and Communication Tools

IdeaScale

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164