IdeaScale

JANUARY 12, 2022

Overview: Xaxis, the world’s largest programmatic media company, realized that despite the company’s global reach, it didn’t have a global innovation program. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets. The Challenge. So it turned to IdeaScale. The Solution.

Case Study 130

Case Study Study Technical Review Competition 130

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Harvard Business Review

MARCH 20, 2023

As technology becomes more powerful and affordable, your company is only limited by its imagination.

Change 108

Change Technology Company Marketing 108

Brunner

MAY 31, 2019

economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Some stop advertising. Two-thirds of U.S.

Marketing 40

Marketing Technical Review Company Creativity 40

Thinkers360 - Thought Leader Interviews

DECEMBER 26, 2023

Focus Areas: HealthTech, Health and Wellness, Emerging Technology. in Health Information Management at Iran University of Medical Sciences, holding a Master’s degree in Health Information Technology. I was also the winner of the YTH (YOUTH + TECH + HEALTH) Live Global 2021 Scholarship Contest, sponsored by UNESCO.

Technical Review 52

Technical Review Management Conference Generative AI 52

CMOE

MARCH 31, 2021

If, like many companies and organizations, your answer is yes, your company stands to benefit from greater diversity, equity, and inclusion in these five highly profitable ways. The numbers make it clear: a more diverse and inclusive workplace environment is crucial to boosting a company’s overall performance. Primarily men?

Software Review 98

Software Review Technical Review Tips Study 98

The Human Factor

JULY 20, 2021

In this era of digital marketing, everything has become virtual, and if any customer is looking for a product or service, they are most likely to browse information about it on Google or any Social Media Platform. Social Media Marketing and Advertisement through product photography. Pay-per-click (PPC) Marketing.

Marketing 36

Marketing How To Technical Review Tips 36

Innovation 360 Group

NOVEMBER 19, 2015

Over the last 10 years the Nordic region whilst only representing 2% of GDP is responsible for 10% of BUSD technology exits. But what makes this tiny city so successful in tech success. The methodology for this research was qualitative interviews with the founders, CEOs, leaders and investors in 13 Sweden technology success stories.

Technical Review 40

Technical Review Culture of Innovation Innovation Culture 40

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2023

Genovese is an innovative IT professional with over 20 years of experience driving revenue and profit increases through value-enabling technologies for employers and clients around the world. I advise Enterprise CxO’s on Technology and Business Strategy, Digital Transformation, Innovation and Emerging Technology.

Fractional CTO 52

Fractional CTO Technical Review Leadership CTO 52

mjvinnovation

MAY 13, 2019

Read on to understand what Exponential Growth is, how you can use technology to scale your business at exponential rates and more! Canadian Salim Ismail – serial entrepreneur, angel investor, author, speaker and technology strategist – coined the term Exponential Organization in his eponymous book.

Technical Review 45

Technical Review Technology Artificial Inteligence Collaboration 45

helloFUTURE

JUNE 26, 2022

Instead, there is an overwhelming amount of marketing messages rather than actual communications. I’ve mentioned this previously on my blog, but the link between supply and demand isn’t as straightforward as it could be, which is one of the reasons why we are inundated with spam and advertisements on the internet.

Marketing 52

Marketing Technical Review Meeting System 52

eZassi

JANUARY 24, 2023

Innovative Energy Storage Systems for a Surging Market The power of open innovation and breakthrough R&D are transforming the electric vehicle and energy storage sectors and can be the keys to a global clean energy movement. However, manufacturers are planning ahead and addressing circularity for used EV batteries.

Software Review 52

Software Review Technical Review Software Innovation 52

Yet2

OCTOBER 24, 2017

This is why companies that want to run a challenge seek the help of yet2 – we have an actively connected global network and know how to find the right audience, whether that be lone inventors, universities, corporations, startups or even teams. Are you concentrated on the marketing aspect of reaching a certain audience?

Crowdsourcing 67

Crowdsourcing Technical Review Marketing Engagement 67

Idea Drop

SEPTEMBER 4, 2017

It feels like the world is moving faster than ever, which means that companies in every sector have to prioritise agile innovation or risk becoming defunct. If it seems like many of the companies that you knew from childhood have vanished, it’s because they have. They filed for bankruptcy in 2012.

Company 68

Company Software Review Innovation Technical Review 68

Thinkers360 - Thought Leader Interviews

JULY 2, 2023

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Software Review 59

Software Review Technical Review Leadership Industry 59

Qmarkets

JULY 8, 2017

Since the dawn of the industrial revolution, right through to today, people who sell things plan and organize and execute their business inside closed organizations (they’re called companies) where they spend their days talking almost entirely to each other. So market research was invented. The customer is almost nowhere to be seen. .

Crowdsourcing 45

Crowdsourcing Marketing Software Review Ideation 45

Qmarkets

APRIL 24, 2017

Since the dawn of the industrial revolution, right through to today, people who sell things plan and organize and execute their business inside closed organizations (they’re called companies) where they spend their days talking almost entirely to each other. So market research was invented. The customer is almost nowhere to be seen. .

Crowdsourcing 40

Crowdsourcing Marketing Software Review Ideation 40

Brunner

JUNE 1, 2020

At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service. The good news for you – speed to market can be an advantage for challenger brands – because they can be more nimble than larger competitors.

Technical Review 40

Technical Review Data Comparison Agile 40

ExactHire - Innovation

JUNE 23, 2021

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

Big Data 84

Big Data Software Review Artificial Inteligence Software 84

Harvard Business Review

MARCH 24, 2023

As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.

Marketing 86

Marketing Change Company Data 86

Brunner

AUGUST 10, 2022

The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Republishing with permission. What makes Brunner special?

Case Study 40

Case Study Technical Review Marketing Innovation 40

Information Playground

MAY 30, 2019

How does one route IoT data and eventually advertise it for sale in one of the many emerging data marketplaces? I've written before about decreasing data profits due to egress fees.  What are the set of open technologies we can use to store data close to the sensors and prepare it for sale? Dell Technologies Fellow.

Data 37

Data Technical Review Policies Technology 37

Adam Hartung

FEBRUARY 9, 2016

So, that leads to the second element they advertise – price. Yahoo has lost its lead in every major competitive market, and it will never catch up. Yahoo’s relevance in digital advertising is at risk, and as a weak competitor it could easily disappear. The company’s value has been only its stake in Alibaba.

Technical Review 36

Technical Review Competition Video Leadership 36

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. I wasn’t surprised. Why Do You Work Here?

Technical Review 71

Technical Review Marketing Culture Data 71

The Inovo Group

OCTOBER 10, 2018

Aline Santos, Unilever EVP for Global Marketing. New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. These three opportunities were significant for the company. Highlights.

Collaboration 40

Collaboration Technical Review Software Review Trends 40

Gijs Van Wulfen

NOVEMBER 7, 2016

The ‘front end’ is the informal start of innovation and defined as “fuzzy” by many due to its lack of process and structure. No market need. Innovation starts with an idea, a technology, a problem or a business issue. The technology: can we deliver it? No priority for innovation. No insights or inspiration. Not feasible.

Technical Review 63

Technical Review Innovation Technology Resources 63

Michael Roberto

SEPTEMBER 3, 2018

Source: Pixabay The Wall Street Journal published an interesting article today by Austen Hufford titled, "Companies Ramp Up Worker-Retraining Efforts." Hufford explains that many firms are struggling to find good people given the very tight labor market. Moreover, many jobs have evolved due to technology innovation.

Comparison 20

Comparison Technical Review Training Engagement 20

Adam Hartung

MAY 15, 2016

He takes control of the company, makes himself Chairman, and rapidly moves through proceedings. Then Sears realized it could open massive stores to sell all those things in its catalogue, and the company pioneered very large, well stocked stores where customers could buy everything from clothes to tools to appliances to guns.

Trends 36

Trends Technical Review Innovation Leadership 36

Adam Hartung

OCTOBER 5, 2015

Twitter’s Board decided in July to oust the CEO, Dick Costolo, due to frustration over company profits. While he simultaneously remains full time CEO of Square, a mobile payments processing company. Facebook is tearing up the social media market. But the concern was a lack of profits. Dorsey the permanent CEO.

Technical Review 36

Technical Review Leadership Product Development Trends 36

Adam Hartung

JANUARY 17, 2016

From a Dow (DJIA or Dow Jones Industrial Average) at 18,000 in early November values of leading companies have fallen to under 16,000 – a decline of over 11%. For investors the most important issue is the major trends which drive the revenues of those companies in which they invest. Stocks are starting 2016 horribly.

Trends 36

Trends Marketing Technical Review Company 36

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Acuvate

APRIL 3, 2023

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. Additionally, these insights can be used to develop marketing strategies and enhance customer engagement. This is precisely what is resulting in its vast potential in business and governments.

Artificial Inteligence 52

Artificial Inteligence Generative AI ChatGPT Technical Review 52

Boxes and Arrows

NOVEMBER 24, 2015

Finally, small businesses are accustomed to companies trying to sell them new offerings or get them to sign up for product pilots, and many have been scammed in signing up for “free” pilots or services that end up turning into a perpetual sales pitch. Does it matter if your study participants are from B2B vs. B2C companies?

Tips 65

Tips Study Underperforming Technical Team Report 65

Idea to Value

NOVEMBER 7, 2022

This is especially challenging when a company is trying to run multiple innovation projects simultaneously, but like every other company also has limited staff, resources and budget to allocate. Will the company derive long-term benefit from the solution? Is it possible for the company to actually accomplish this challenge?

Project 241

Project LEAN Management Innovation 241

Flying Fish Lab

FEBRUARY 19, 2024

As digitalisation advances and information becomes easily accessible, consumers can investigate a brand's history and reputation effortlessly through platforms such as social media and online reviews, aiding them in making informed choices aligned with their values and preferences. They play distinct roles in portraying a company's image.

Strategy 52

Strategy Strategy Competition Engagement 52

The BMI Lab Blog

JANUARY 26, 2018

In a previous post, we described the Chinese innovation ecosystem: a rapidly growing environment, where the role of the Chinese government is crucial to enable the needed conditions for companies to thrive and innovate. We can summarize their business approach in the following points: The Chinese customers are avid buyers of technology.

Technical Review 73

Technical Review Innovation LEAN Marketing 73

Daniel Burrus

OCTOBER 19, 2021

While you spend time scrolling, you are subjected to relentless advertising and targeted marketing based on your personal data. When you buy something on Amazon or subscribe to an entertainment streaming service, you agree to the terms of service of said company, often buried deep in a string of legalities.

Data 77

Data Technical Review Disruption Policies 77