Advertising Creativity Download Strategy 
BrainZooming
OCTOBER 16, 2018
I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Brainzooming as the blues scale of strategy, innovation, and branding? It’s like the secret to creative success for everyone ! Extreme Creativity. I like the concept, a lot.
Brunner
MAY 26, 2021
With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.
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BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!
BrainZooming
OCTOBER 13, 2015
We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands.
Brunner
OCTOBER 18, 2023
From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. ” Ready to navigate a cookieless world?
BrainZooming
JANUARY 21, 2016
Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence.
BrainZooming
OCTOBER 28, 2015
When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. As we point out in workshops, when trying to extend branding strategies into new or unusual territory, you may have to vary the brand personality. – Mike Brown.
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