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Give us Your Lions!

Idea to Value

In particular, the fearful mindsets that review, align, and sign off on “decks” to be presented to Vice President-level colleagues often edit out the insights and recommendations that have the power to grow the business in new ways. Otherwise, the innovation project will implode under such fears as. what will they think.

Project 114
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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. It can even be presented in an online dashboard or subscription software platform. Still want to learn more?

Roadmap 100
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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

Strategy vs. design. Depending on a project’s size, in fact, there may be ten or more people involved across these roles. The realization really hit me while attending a Facebook list building, advertising, and re-marketing workshop at the Social Media Strategies Summit. Writing vs. visual communication.

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Four Popular Brainstorming Techniques – and why they work

Svava

Consider it to be the early stage of research and development, regardless of what type of project you apply it to. Alex Osborn, an advertising executive, and the team he led in 1939 are known to have coined the term “brainstorming.” This technique is often used by UX (user experience) designers. Make a list of these words.

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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

As UX professionals, we strive to design engaging experiences. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is. Then, we’ll dive deeper to explore how design elicits and communicates emotion and personality to users.

Design 101
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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

Each of the ideas was executed in different ways but collectively articulated some really special attributes of this country and that’s what this whole project was about. Hyperkid is a global creative agency with over 20 years’ experience in branding, design, talent shoots, content marketing and digital strategy.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.