IdeaScale

MARCH 22, 2017

They launched a full internal multi-channel marketing strategy. This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. But that was just to invite people to participate.

Learning 150

Learning Case Study Ideation Innovation Programs 150

Acuvate

JANUARY 11, 2019

So we dug out some trade promotion strategies that have proven their worth when it comes to skyrocketing your sales. Trade promotion strategies that increase sales. Some of the things that your trade promotion strategy should cover for in-store displays include: Signs, banners and posters. Focus on the in-store display.

Tools 58

Tools Strategy Strategy Software 58

BrainZooming

OCTOBER 28, 2015

When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. Extending Branding Strategies Too Far. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Innovation Strategy to Grow Your Business? – Mike Brown.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. Which leads me to Content Marketing. Maybe I am not an early adopter.

Marketing 40

Marketing Creativity Course Tips 40

BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” FREE Download: “Results!!! Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Brainzooming Has an Answer!

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

APRIL 28, 2016

Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. Kaite will cover the Kansas City Public Library social media strategy and implementation from start to finish. Maximizing the formula for compelling content.

Strategy 40

Strategy Strategy How To Case Study 40

BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Brainzooming as the blues scale of strategy, innovation, and branding? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

Daniel Burrus

MAY 25, 2022

Because we are armed with greater comfort in using digital tools to shop and buy, physical stores need to embrace a digital-first strategy to elevate their in-store retail experiences. Now, we turn our attention to the marketing and advertising end of retail.

Artificial Inteligence 76

Artificial Inteligence Trends Disruption Technology 76

BrainZooming

JANUARY 7, 2016

While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! What brought this up was a planning and strategic thinking workshop we were conducting for a business-to-business client.

Strategic Thinking 40

Strategic Thinking eBook Strategy Strategy 40

Daniel Burrus

AUGUST 31, 2016

Maybe we shouldn’t be too surprised that VR has yet to hit the mass market. However, in just over a month, the game-changing Pokémon Go has been downloaded by over 100 million users. Elsewhere, a digital strategy that consists of putting screens everywhere already looks outdated before it’s even been implemented.

Video 60

Video Trends Technology Software 60

Gijs Van Wulfen

NOVEMBER 7, 2016

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. No market need. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”.

Technical Review 63

Technical Review Innovation Technology Resources 63

Idea Drop

SEPTEMBER 4, 2017

Each CEO was so ignorant of history that they presented the same business plan over and over again, until Netflix was ready to take their market share with a bulletproof online offering. Lesson: Brush up on your company’s history, or risk repeating the same mistakes.

Company 68

Company Software Review Innovation Technical Review 68

Gijs Van Wulfen

MAY 5, 2017

From all these workshops I identified fifteen obstacles which may block you during the fuzzy front end along the path towards a successful new business case: Unclear strategy. No market need. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”.

Innovation 63

Innovation Technology Conference Ideation 63

BrainZooming

NOVEMBER 2, 2015

While employer branding can be misconstrued as slick advertising promoting a business as an incredible place to work, it should actually focus on how a brand exchanges value with its employees. That does not mean everyone determines and forms strategy. FREE Download: “Results!!!

Training 40

Training Leadership Underperforming Technical Team Strategy 40

The Human Factor

FEBRUARY 1, 2021

You know that you need to be on top of your marketing, product development, customer engagement and finance, and one of the biggest things that you need to consider is your IT and technology. Advanced technology will advance your business, and the tech strategies that you use for your business are vital for success.

Engagement 53

Engagement Software Competition Technology 53

Daniel Burrus

MARCH 7, 2018

Consider these interesting statistics when it comes to privacy: Google commands 77 percent of search advertising revenue in the United States. Between them, Google and Facebook control 56 percent of the mobile advertising market. Think back to the last time you downloaded something off the internet for free.

Technology 48

Technology Data Engagement Leadership 48

Boxes and Arrows

JANUARY 30, 2014

Strategy plane. As a learning experience designer, you should focus your time and attention during the strategy plane on identifying the gaps that exist between the learner and his/her desired outcome. Structure becomes even trickier when your program involves non-linear scenarios, like setting up a multi-channel marketing campaign.

Design 110

Design Learning Data Software Review 110